Jetpack Competitive Landscape
Some of you may have seen the announcement from Amazon about bringing "pick-up point" lockers onto select U.S. college campuses. We've received some questions regarding the announcement's impact on Jetpack and we've never been more excited about the potential of our business model! We believe this further validates the need for our product and the market opportunity.
The 3 primary reassuring points of why are:
1. Jetpack is focused on bringing products to people, rather than pushing people to products. This dynamic is critical to our product offering. Whether someone is studying in the library stacks at 2:00 a.m. and needs an energy drink, or is stuck in bed with a painful hangover, there are countless scenarios where direct delivery to the consumer means everything. For us, convenience means placing the solution to a problem directly into our customers' hands.
2. Our product selection is lower priced and sample sized. This allows us to focus on specific moments of need within college student budgets. During the day, if one of our female customers is in need of a tampon, receiving a 24-pack at its associated cost solves one problem, while potentially creating another.
3. From our backpacks to our product offerings, we are focused on the collegiate experience. Whether it's understanding the most stressful times on campus or the types of products needed for specific college events, we understand our consumer.
In short, Jetpack is excited about this news! As mentioned, we believe the announcement further validates the need and market opportunity. If we continue to grow and address market needs, our company can be a crucial asset to large companies and smaller brands alike.