Kaiyo Rooftop Bar & Restaurant Experience
Kaiyō Rooftop Bar & Restaurant will offer a unique cocktail and food experience located centrally in SOMA (South of Market St.) District next door to the SF Giants stadium, near a large tech workforce, and a few blocks from the Moscone Convention Center. Our goal is to take our guests through the cultural journey of Japanese diasporas, which heralded the newest gastronomic sensation, Nikkei (Japanese & Peruvian) cuisine.
Kaiyō Rooftop Bar and Restaurant will be a place for patrons to experience the breathtaking views SF has to offer, while experiencing the Nikkei cultural flare comprised of upbeat and hip but unpretentious ambiance, and unique Peruvian-Japanese fare. Patrons get to see and feel how the Japanese diaspora's culture became part of the fabric of Peruvian menus. They can have a fun night out or celebrate in a relaxed environment in a culinary and cocktail hotspot.
Shortage of rooftop bars and Nikkei cuisine in SF despite high demand
San Francisco is a cultural hub known for its iconic skyline, bridges, and famous Bay. Rooftop views are highly coveted. Over the last few years a few notable hotel rooftop bar openings were the rage despite locations and views being lackluster or undesirable. The demand for rooftop bars is extremely high.
Patrons are looking for a dining experience that transcends their feelings of restriction and limitation due to current lockdowns and travel constraints. They want a fresh cultural experience and to feel connected to the world. Despite its unique culinary history, Nikkei cuisine is extremely limited in San Francisco. This will be the second KAIYŌ opening in SF as the original Kaiyo opened in 2018 across town in a non-competing neighborhood. Due to the popularity of the concept, the company is looking to expand its concept with a multi-level space in a prime location near downtown SF.
Prime location in a Hyatt Hotel next door to SF Giant's stadium
The new multi-level Kaiyo Rooftop Bar & Restaurant will be located inside a newly built Hyatt Hotel located across the street from the Oracle SF Giants ballpark. Kaiyo SOMA will occupy the ground floor space (2000 sq ft) as well as the rooftop space (3000 sq ft) on the 12th floor of the hotel. The rooftop level can be accessed through elevators in the lobby or the dedicated elevator from the ground floor restaurant space.
Less than ½ a block from the SF Giant’s Stadium which hosts 81 home games per season drawing 30-40K fans per game. In addition to the baseball games, the stadium hosts special events (i.e. concerts) throughout the year.
4-5 blocks from Moscone Convention Center to draw private events & convention business
Less than a mile away from newly built Golden State Warriors Stadium which also hosts concert and special events throughout the year.
Kaiyo will be the only restaurant in the Hyatt Hotel with 230 rooms
Surrounded by small and medium tech companies. Also near Lyft, Uber, Salesforce, Dropbox, Twitter, Yelp, Square, and more.
Multiple residential high risers within 1 block radius.
1 ½ blocks from the Caltrain Station - major traffic during commute hours
Kaiyo's rooftop space is perfectly located and pointed to provide breathtaking views of San Francisco downtown skyline and the famous Bay Bridge.
Classic contemporary design inspired by Peruvian & Japanese cultures
Rooftop Bar Design Renderings
Ground Floor Restaurant Design Renderings
Nikkei Cuisine - the new gastronomical sensation in the country.
Japanese-Peruvian cuisine is increasingly becoming the hottest and most anticipated restaurant cuisine in major markets such as New York, Miami, Las Vegas, and now San Francisco. With the popularity of Nikkei cuisine rising around the world, Maido Nikkei Restaurant in Lima, Peru placed #10 on the Top 50 World's Best Restaurant list.
Despite San Francisco's vibrant restaurant and bar scene, KAIYŌ was one of the first contemporary Nikkei restaurant & bar openings in the city. The opening press was nothing short of amazing and we anticipate the second opening will create even more buzz in the restaurant and bar scene in San Francisco!
THRILLIST - "Fresh, flavorful Japanese-Peruvian food in a fun, friendly environment. We’re often asked for restaurant recommendations and, though it has only been open since September of this year, the place we’ve gushed about more than any other is KAIYŌ."
EATER SF - "Cow Hollow is broadening its horizons with the impending opening of Kaiyo, a restaurant and bar focused on the food and drink of the Japanese diaspora in Peru, Nikkei cuisine."
FORBES - "Ever indecisive when it comes to choosing where to go for dinner? Or better yet, bored of all your options? Well it’s time to expand your go-to restaurant list, along with your palate. Located in the trendy Cow Hollow area of San Francisco, KAIYŌ, is a unique hotspot on Union Street specializing in a cuisine that isn’t all that common: Peruvian Nikkei."
Perfectly positioned to capitalize on millennial restaurant trends.
Millennials trust the recommendations from their friends, family, and social groups.Kaiyo sustains a solid 4 star on Yelp and 4.3 stars rating on Google. Strong and active Instagram presence with daily photos & story posts of food, cocktails, and social lifestyle pics.
Millennials seek out unique experience and presentation.
For this “showboating” generation, food is a way to explore different cultures and cuisines; evoking an experience that they can post on social media. Nikkei cuisine is the story of Japanese diasporas journey to Peru. Dishes are naturally colorful and aesthetically beautiful due to the various fish and Peruvian peppers & produce utilized in dishes.
Millennials are looking for fresh and nutritious food.Did you know 30% of Millennial Americans eat foods that are certified as organic foods? Kaiyo's menu largely consist of fresh quality seafood like sushi & sashimi, ceviche & tiradito, and even offer a vegan sushi & specialty roll menu.
Millennials use mobile devices to order food and make reservations.
The mobile technology continues to change the way we eat. Millennials use smartphones when researching restaurants, browsing menus, making reservations or simply going through the reviews posted by other people. It’s all digital. KAIYŌ's menus are loaded on QR codes, use mobile friendly Yelp Reservations platform, and partnered with DoorDash for food delivery & takeout.
Projected annual sales of $6.7M with 6% yearly growth
KAIYŌ Rooftop Bar & Restaurant aims to open the rooftop bar by November of 2021 and ground floor restaurant before the summer of 2022. The business will generate income mainly through food and beverage sales as well as private events from the large number of tech companies in the neighborhood and conventions that take place throughout the year.
During our first year, due to COVID-19 pandemic, we do not anticipate any large corporate events until Q4 of 2021. Thus, we project our sales will be below our target but we are confident the opening year excitement will generate strong sales in all other areas due to the unique space, location, and concept.
KEY SALES NUMBERS
Kaiyo’s formula is set up for success. Kaiyo will be a social dining experience vs fine dining which requires less labor to service our customers. Our dinner experience is fun and upbeat, ideal for cocktail parties and celebrations of all kinds. We anticipate 55-60% of the income will be beverage sales driven by the rooftop bar and 35% food sales which provides the profit margins.
The KAIYŌ management team will closely monitor our prime cost to ensure the business is meeting the target cost ratios. The following are the company's targets for prime cost: Labor, Food COGS, and Beverage COGS.
Key Prime Cost %
|FOH Labor - 10%|
BOH Labor - 12%
Management - 8.0%
Total Labor to Gross Sales - 30.0%
|Food COGS - 26% of Food Sales|
Bev COGS - 18% of Beverage Sales
Total COGS - 21% of Gross Sales
10 Year Lease + 5 Year Option Secured
Kaiyo's rooftop views are one of a kind and one of the largest hotel rooftop bar spaces in SF
|KAIYŌ Rooftop Bar & Restaurant (SoMa & Mission Bay)|
Highlights: unique views of SFDT, large rooftop space, surrounded by popular restaurants and bars, unique cuisine, connecting restaurant on the ground floor.
|Rooftop at Hotel Via (SoMa & Mission Bay)|
Highlights: exclusive ballpark-adjacent roof deck is only accessible if you book a room or host an event. No restaurant but busy special events schedule.
|Rooftop 25 (SoMa & Mission Bay)|
Highlights: Casual rooftop bar with lots of sunshine and frozen drinks. No views of SFDT. Specialize in wood fired pizza. Restaurant and Lounge bottom floor.
|Everdene at Virgin Hotel (SoMa)|
Highlights: Everdene is the newest rooftop bar on this list and offer SFDT views. Restaurant and Lounge bottom floor. DJs nightly.
|Charmaine's at Proper Hotel (Tenderloin/Mid-Market)|
Highlights: Stylish hotel bar with views of San Francisco. Notable cocktail program. Restaurant connected in the lobby of the hotel .
|620 Jones (Tenderloin)|
Highlights: Jones has SF’s biggest rooftop bar and lounge. Open-air terrace decked with string lights and palms
Plans to expand the Kaiyo brand into other major markets.
Through the second opening of KAIYŌ, we will aim to become an institutional food, beverage, and lifestyle brand in San Francisco. Restaurants are no longer just a place to have a meal. Today, customers are looking to their favorite restaurants as the inspiration for an aesthetically pleasing, culturally relevant lifestyle.
Our focus in the first 3 years is to achieve the financial goals, develop and perfect our SOPs, and continue to better our brand. With these accomplishments, we will seek to expand the KAIYŌ brand in year 3-4 into other major markets such as New York, Miami, Las Vegas, Tokyo, London, and beyond.
We will seek to expand through partnerships structured as real estate, management, and investment deals. Each opportunity will be carefully assessed knowing our success is only good as our last opening.
$2.25M raised to date
Rooftop Hospitality Group successfully closed over $2.25M in capital from private investors. We are aiming to raise an additional capital to fund the buildout and opening costs for both levels of KAIYŌ Rooftop Bar & Restaurant. We expect a total capital investment of $3.5M.
Up to 60% of equity will be held by investors and 90% of free cash flow or profits distributed until investors are made whole. Once made whole, investors will receive profits pro-rata. We project ROI in 2.5 to 3 years.
$2.25M raised ad of September 2021
20+ Years of Hospitality Experience in the Bay Area
|Kaiyo was founded in 2018 by San Francisco hospitality and Industry professional, John Park, who is recognized for his deep roots in the SF restaurant and cocktail community. John is well-known and respected for his twenty plus years of pioneering and service in the field of craft cocktails and unique venue operations, as can be seen through Kaiyo and the popular, nationally recognized, award-winning cocktail bars he founded and owns in SF, Whitechapel and Novela. His love of bringing new cultural experiences and history to others through his venues, cocktails, and cuisine, coupled with his long-standing success as a hard-working operator, makes him a true force in the hospitality world.|