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From
86 investors
Time Left
36 days
There are 15 million people employed in US retail.

Employees in retail feel it takes too long to grow, want to get promoted faster, and are starving for career development opportunities.

Most career development tools today are not effective:
It’s cheaper for Retailers to invest in existing employees than to find new ones.
It costs companies $3,328 to find, hire and train a replacement for a $10/hour retail employee. That’s way over 2M incurred cost per year for a 1,000 employee count retailer.
The national average cost incurred on extended job vacancies is almost a $1M.


madeBOS empowers employees to proactively manage their career development by:
Showing real career opportunities available
Creating an individualized plan to reach these opportunities

madeBOS adds transparency to the career development process and makes each user accountable to their own progress.
madeBOS replaces and automates the Individual Development Plan process.
Employees do not have to wait for their managers to deliver scheduled reviews that could take months to a year.
madeBOS helps managers make right decisions by giving them access to insights on employees progression.
Our software facilitates transparent and effective hiring and promotion decisions and allows candidates to access objective and immediate feedback if they were not selected.
Employees join the company’s talent pool for their top career selection triggering leadership and other influencers that could support them through the process.
For the Employee:
Naomi, a cashier at Walmart, is currently pursuing her BA and unaware of long-term company career opportunities.
In 4 simple steps, Naomi creates her career development plan.


Naomi’s HR manager:
Sees Naomi’s (and other employees’) personal career plans and progression activity
Better allocates learning & development resources
The madeBOS “formula” is based on 10+ years of experience giving people individualized plans to grow and develop professionally. Below are some recent stories of those who attest the formula has proven to work.

“I couldn't understand why after receiving my master’s degree I spent over 6 months unemployed failing close to a dozen interviews. madeBOS inspired self-confidence and incited a drive to accomplish what I hadn't thought I could, it gave me a tangible plan that I was easily able to follow – and it worked!”

"I was in a role where I was not utilizing my natural strengths and abilities. madeBOS recognized this and realigned my focus to a role that would allow me to use my talents. It showed me what I was capable of and gave me a plan to get there.”

"As a manager I was pretty content. However, madeBOS showed me I was capable of more and put a plan in place to earn my Bachelor’s Degree! In addition to my education plan, I was able to learn more about myself and what I did really well in my career and be able to focus on those strengths immediately."

"But more than that, it helped me build a pathway to my goals and ultimately success. The madeBOS formula sets plans and drives users to execute them step by step effectively. “

“madeBOS is creating user driven career paths to alleviate the confusion for people seeking advancement”
–Angela Mills-Dixon, SPHR, SHRM-SCP, Executive Director, HR, The Save Mart Companies

Developing and retaining talent is consistently one of the top three concerns of CEO's, yet many organizations haven't solved for the challenge yet. madeBOS comes to the rescue with a powerful solution to engage your employees in the process, empower your organization to meet their needs and leverage the latest science and technology to make development simple and effective."
–Daniel Sonsino, Founder, Guia Consulting, madeBOS Advisor

"I am encouraged with the forward thinking of madeBOS, and how it aligns with ABRA’s Corporate immediate goal of becoming the Employer of choice.The concept of customizing this product, with our specific needs further piques our interest. We are establishing a focus group, to dial in on our priorities of how this product could best serve our needs, and look forward to more interaction toward our partnership with madeBOS."
–Greg Peeters, Regional VP at ABRA Auto Body & Glass
madeBOS will draw revenue from two sources:

Business users:

Individual users:
Downloading the app for the general public is free, however, unlocking next level of app usability charges the independent user a small $2.99 annual fee.

Initially our plan is to focus on retailers pained by turnover and are value aligned, however, other major industries such as hospitality, service, manufacturing, claim they also suffer a talent gap and face significant turnover issues.

*Employers pay, on average $10 per employee, per year on Learning and Development Systems.
**madeBOS adds several solution layers and still presents a 20% savings.
We are mobile
We provide flexible, actionable and attainable plans
We integrate external resources in the plan
We act independently but collaboratively with Talent Management and Learning and Development Systems
Web-employer site based
Focus on internal learning resources limiting potential employee creativity regarding their growth
Provide one-size-fits-all solutions or resources that are not user driven or user adaptive
Direct sales to companies
Strategic partnerships with:
Job aggregators and social recruiting platforms
Talent acquisition and talent management platforms
Learning and development solutions
Educational Institutions
We are raising to hire the right people to develop the technology behind the madeBOS app. We need to hire key talent in development and engineering. People are our greatest asset, and as such we are looking to create an environment that will attract the best talent.
madeBOS product v.1 is under development coming in September 2017.


My name is Martha Hernandez and I love helping people reach their full potential.
I began my career supporting underrepresented students acquire the necessary skills to attend college. Later I found that getting teenagers into college was only part of the equation. I learned that ½ of recent college graduates take jobs that do not require a college degree and at the same time, employers are starved for qualified talent.
As a Talent Acquisition executive with over 10 years of experience, I learned that the talent gap problem is too big to fix one company at a time and thus decided to build a scalable, global solution.
I am excited about combining my experience in sales, talent strategy, selection methodology, technical product sourcing, business requirements understanding, systems integration, implementation and compliance plus what I love most, selecting, developing and managing highly effective teams.
Growing up I struggled to navigate Oakland public schools. I made it to and through Occidental College thanks to the TRIO program, Upward Bound, completed the Mills College Institute for Civic Leadership Program, graduated from prestigious leadership development programs such as Coro Fellow Program in Public Affairs and ML4T (Management Leadership for Tomorrow) even though all odds were against me.
I didn’t even speak English but when my mentor, Romeo Garcia said to me, “if you stick to the plan, you will have a career”, I understood and believed him.
It took one mentor to believe in me and show me whom I could become. Since then, every day I make sure to stick to the plan.
Our team

Like me, the madeBOS team members and advisors also have amazing stories to tell and can relate to our target demographic. Together, we are experts in software and mobile development, talent management, talent engagement, business strategy, workforce development, operations, finance, development, marketing and analytics.
Our advisors
Our advisors are supporting madeBOS because they understand the problem enterprises face and because they believe that our solution can position us to be the first to actually solve the growing talent challenges.

We are thrilled about madeBOS’ impact in people’s prosperity. With your investment, today we can all pay it forward and give people around the world the chance to live a more fulfilling and financially sustainable life. Thanks to industry experts such as the madeBOS team and advisors we are positioned to compete in this market.
Bet bold for opportunity and Invest in madeBOS! Thank you.
Our heartfelt gratitude for your support plus special thank you on our website listing you as a supporter. We'll also keep you updated on our progress as we launch madeBOS to market.
Get access to beta prototype, plus the perk listed above.
Exclusive updates on prototype findings and next steps with app development, plus all the other perks listed above.
Be the first to try out the app and give us your suggestions, plus all the other perks listed before.
Exclusive invitation to madeBOS’s first Career Development webinar, plus all the other perks listed before.
Exclusive webinar invitation to learn more about the madeBOS formula from the founder herself, plus all the other perks listed above.
Exclusive invitation to meet madeBOS’ founder and learn the ten key madeBOS formula secrets on Career Development. We will also prominently feature you on our website’s sponsor page, plus all the other perks listed before.
Receive 50% off the madeBOS Enterprise Solution annual fee for one year and special invitation to join the company advisory board, plus all the other perks listed before.
Receive 50% off the madeBOS Enterprise Solution annual fee for three years, plus all the other perks listed before.
Form C
Thank you for wanting to download madeBOS. Currently we are developing the madeBOS software. If you invest $250 or more, you will have access to our beta prototype.
We believe that everything we do should be intentional; our logo, our name, our work. madeBOS stands for made by own self. Since madeBOS is an individualized plan driven by the user, our name represents the accountability and commitment required to complete the plan.
Once ready, there are two ways to get the app:
1. Through your employer if they become an enterprise customer
2. Through the app store
Yes, eventually! Our goal is to make madeBOS available to all people looking for career growth.
I am doing an equity crowdfunding campaign because of its principal value being alined with madeBOS' mission – democratizing opportunity.
I personally knew very little about investments – however, several years ago I considered investing in startups and learned that in order to do that I had to be accredited (make over $250K per year and have a ton of money in assets). I realized this is why 97% of Americans were unable to participate in startup investment rounds. So, when title III passed (which is what unlocked equity crowdfunding) I made a commitment that I would open that opportunity to YOU –my family, friends, and value aligned investors to be part of madeBOS before going to traditional investors. Don't get me wrong, we will go to Seed and Angel investors (in fact we are having conversations with them now) but first, the offering is to you.
It's time to make bold choices if we want different results.
Most recently, Martha Hernandez ran the talent acquisition division for a 6 billion dollar company and almost 17,000 employees. She has experience running a multi million dollar budget and over 10 technological implementations and integrations.
To be the person who discovers the next big thing, to be the talent-spotter.
Donovan JacksonInvested 1 minute ago
I wholeheartly believe in this vision and I am excited to see it come to life.
Karen GonzalezInvested 3 minutes ago
I believe in Martha, the CEO, and increasing career development to everyone.
Jennifer TanguayInvested 1 day ago
Advancing opportunity, passion and fit.
Pam JonesInvested 1 day ago
I support blindly the CEO and strongly believe in supporting career development.
Lily MarquezInvested 2 days ago
I invested because I've been in the retail rat race, and people who are stuck there should be able to have more options.
Steve PowellInvested 8 days ago
I believe in the vision madeBos has and the amazing opportunity its going to offer to anyone who wants to grow in their career and life.
marco girottiInvested 9 days ago
I believe in madeBoss mission. I think our generation and generations to come are in need of madeBoss to empower them and give them the right tools and outlets for a better career. It will save time and money for students parents and companies.
Miriam GirottiInvested 9 days ago
I believe this business will be successful and I want to be part of it.
Rosa ContrerasInvested 10 days ago
I believe in Latina entrepreneurs like Martha, and know both the positive power of career planning and inhibitor that bias can be in our existing systems. Adelante!
Isaac Kos-ReadInvested 10 days ago
I know it is not much. But it is my first time doing this type of investing. I wish to do more in the future.
Mason C LeMayInvested 11 days ago
Martha is an incredibly talented entrepreneur. I believe in her business model. I am confident in any project she is spearheading.
Michael EdwardsInvested 11 days ago
I´m inspired by the passion and knowledge of the founder in the retail industry. She has recognized a problem in a sector that she understands, which allows a company to quickly advance with customer acquisition and strategy.
Sebastian CabreraInvested 12 days ago
I am proud to invest in madeBos because I believe in the need to connect people with resources. I believe in the CEO and her mission in engaging the Latin@ to invest in their future.
Kathy TapiaInvested 14 days ago
I invested because I want to support Martha Hernandez's Vision.
Manuel ChangInvested 15 days ago
Huge TAM in an industry that is not just ripe for disruption but also burns giant stacks of cash on employee turnover.
Sean MastersInvested 15 days ago
I feel everybody should have a opportunity to better them self. I just feel with madeBOS they have the vehicle to do it
patrick braunInvested 16 days ago
I believe in Martha Hernandez! She has taken her experience in life and created an opportunity to support others on their journey to success. Adelante Martha!!
Romeo GarciaInvested 18 days ago
I invested because madeBOS is filling a need in our labor market and I believe it will serves a mutual benefit for employees and employers.
Gladdys UribeInvested 20 days ago
I invested because I have complete faith and trust that anything that Martha Hernandez puts her mind, heart and soul into will be successful. I am also self made, and have the utmost respect to my fellow Latina's striving to follow their passions.
LisaMarie AdornoInvested 21 days ago
I invested because I whole-heartedly believe in Martha Hernandez and her mission to support our communities.
Joshua EncarnacionInvested 21 days ago
I believe in what you are doing!
Madelyn TavarezInvested 21 days ago
Because I believe in the founder as well as the idea of the application.
Kerler MorenoInvested 22 days ago
I see this app to be a powerful tool. I look forward to seeing it grow. Saludos.
Alberto VictoricaInvested 23 days ago
I invested because I believe in MadeBos' goal to make an impact in those who want to make the step up in their career. Martha is a great leader that can drive this platform to make an impact in the world.
Sebastian AnayaInvested 23 days ago
I believe in the founder, she never gives up and fights for what she wants. I believe that her vision will change lives and I can't wait to witness her hard work paying off.
Tere Pedroza SotoInvested 25 days ago
I believe in supporting small businesses especially those created by people who grew up in the same difficult environment as myself.
Sarah YoellInvested 25 days ago
We invested because we see and believe the need. MadeBOS will change the lives of so many. The founder is a true role model.
Ana HernandezInvested 26 days ago
I believe in Martha as an entrepreneur. If anyone can make this idea a reality, it is her.
Lance RíosInvested 28 days ago
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