Mealthy Launches Crowdfunding Campaign | HomeWorld Business
According to the company, its MultiPot multi-cooker is the number two selling electric pressure cooker on Amazon. The company, which was ...
Significant 2019 expansion into international markets, including Mexico, United Kingdom, Europe, India, South America, and South Africa
Recipient of two Interactive Marketing Awards (March 2019): Best SEO Campaign and Best Low-Budget SEO Campaign
Experienced management team includes the founder of Radha Beauty, former Midea executive, AllRecipes.com, and Instant Pot
Mealthy is disrupting the kitchen space, not only by designing high-quality kitchen products at great prices, but also by providing technology to continually support our customers to prepare simple, delicious, home-cooked meals.
Mealthy makes home cooking easy by providing the tools to plan, shop, prepare, and cook delicious home-cooked meals with Mealthy appliances, apps, and strategic integrations. These tools encourage and provide meaningful change in the lives of our customers, enabling them to eat and live better and find balance and increased efficiency in today's busy lives.
Your investment in Mealthy will be used for new product inventory, product development, and building brand awareness through influencer partnerships, advertising, and SEO.
This speed and convenience comes at a price, however: it is expensive and can be unhealthy. Home-cooked meals take time in an already busy lifestyle.
Mealthy is changing this by producing quality appliances to make cooking convenient, affordable, and fun, while providing delicious, home-cooked recipe options for all diets.
Mealthy is the one-stop shop for all of your home-cooking needs. We provide the small appliances, like the Mealthy MultiPot electric pressure cooker, that save consumers time and enable them to easily prepare healthy, home-cooked meals.
We don't just provide high-quality kitchen products at competitive prices, however. We also offer an ever-expanding library of Mealthy-owned recipes, personal recipe notes, meal planning, nutritional information, grocery lists, and 1-click ingredient delivery (via InstaCart and Amazon Fresh). This is at our customers’ fingertips when they purchase a Mealthy product.
"What should I cook?" is the eternal question consumers face on a daily basis. Mealthy doesn't just answer this question; we provide the complete solution.
We focus on making innovative, quality appliances, and then pair them with our digital offerings (apps, website) to enable customers to discover recipes (complete with nutritional information, personal notes, tips, tricks, and how-to videos), plan meals, make grocery lists, and order groceries through integrations with Instacart and Amazon Fresh.
When dinner is done, Mealthy is still with customers, interacting with them on social media and providing community for users to engage and share.
With more people cooking at home, the household appliance market is growing, and is expected to see a nearly 7% increase in 2019 alone. Savvy consumers are looking for the best products at the best prices to provide maximum value and convenience. By providing quality products at competitive prices, and providing consumers with a complete solution, Mealthy is well-positioned to take advantage of this rapidly growing space.
73% of Americans cook four or more nights per week. This is an increasing trend in younger households, as more and more millennials prefer to cook at home. Why? To eat healthy, waste less food, and save money.
What’s more, over half of Americans shared that they would prepare dinner at home more often if they had new meal ideas. They need the tools, recipes, and ideas to confidently join the home cooking movement.
What Makes Mealthy Unique?
Mealthy offers products that feature contemporary design, the most sought-after features, and all necessary accessories -- all at excellent prices to provide outstanding value. We are there following each purchase to continue the customer journey with recipes, meal planning, nutritional information, grocery lists, and 1-click ingredient delivery (via InstaCart and Amazon Fresh), all to create lifetime Mealthy customers. Our products complement each other, making one-pot cooking a reality and reducing mess and excessive cleanup.
Mealthy products are consistently the top-rated products in their respective categories. In less than one year after its 2018 release, the Mealthy MultiPot hit the #2 selling spot in the electric pressure cooker category on Amazon with a 4.7-star rating (1100+ reviews).
Mealthy is with our customers every step of the way. When customers purchase a Mealthy appliance, like our best-selling multi-functional electric pressure cooker, the Mealthy MultiPot, they can use Mealthy’s app or website to find healthy and delicious recipes with ingredients typically available at home. They can select recipes, create grocery lists, and place grocery orders from one of Mealthy’s partners (Instacart or Amazon Fresh), all with a click of a button. It doesn’t get any easier than that!
Our customers don't have to start out with a product purchase. Our top-rated Mealthy App and highly-ranked (on Google) website, as free, standalone assets, invite potential customers to purchase Mealthy products by providing recipes, articles, videos, and all the grocery list and shopping functionality they need to get dinner on the table.
By understanding the customer journey and staying in-touch with customer needs and recognizing the daily predicament of preparing, cooking, and cleaning up after meals, Mealthy is able to innovate the kitchen space with next-level with products.
Mealthy is innovating the appliance space with the Mealthy CrispLid, designed to convert any electric pressure cooker (6 or 8 quart) into an air fryer or broiler with Mealthy's patented Instant-Crisp technology.
We saw the opportunity to make it easier to broil or air fry directly in your pressure cooker, creating less mess and clean-up. The result? A lid, compatible with all 6- and 8-quart electric pressure cookers on the market today, to broil and air fry directly in your pressure cooker.
The CrispLid is scheduled to launch Spring 2019 for MSRP of $49.95.
Mealthy MultiPot is currently the #2 selling multi-functional electric pressure cooker on Amazon with a 4.7-star rating from 1,200+ reviews. Our HandBlend, launched in late 2018, has a 4.7-star rating as well.
Mealthy builds on the customer experience by creating digital platforms (app and website) to support users in answering that dreaded question “What should I cook?” with recipes, videos, articles, and more to provide inspiration and step-by-step help. No inspiration or time to make dinner? No problem -- search on mealthy.com or the Mealthy app for recipes by preparation method, cuisine style, specific diet, or even by the amount of time to prepare the entire meal.
Mealthy.com receives 100,000+ visitors per month driven by 100% organic traffic.
The Mealthy App is available on iOS and Android and receives 500 downloads per day. It is the highest-rated mobile app in the appliance kitchen category with a 4.8-star rating from 2,000+ reviews.
Mealthy customers aren’t just product users. They are active members of our growing community, sharing recipes, ideas, and providing feedback to enhance our products. Our highly-engaged social media users share their recipes, tips, tricks, and successes with each other on a daily basis (Facebook 336,000+ followers, Pinterest 398,000+ monthly views, and Instagram 28,000+ active users).
6 Quart launched in early 2018 for $99.95 (comparable models range from $120 -$130). 8 Quart launched in 2019 for $129.95 (comparable models range from $140-$160)
Replaces nine commonly used kitchen appliances
Built with 14 smart presets, your favorite dishes are as easy as pressing a button
LCD panel with progress indicator takes guesswork out of cooking
Stainless steel cooking pot and steam basket enables you to prepare 2 dishes at once (pot-in-pot cooking)
Launched in late 2018 for $39.95.
A quick, easy, and handy way to purée, blend, chop, whisk, and more! The immersion blender is stainless steel.
Powerful blending with a top rotary knob to adjust speed settings.
Give blending a boost with turbo mode to get smoothies, sauces, and soups to the perfect consistency every time.
With the success of the Mealthy MultiPot and HandBlend achieving the top-selling list in their respective Amazon categories, we have the momentum to expand our product offering.
Launch Mealthy CrispLid, Mealthy Blender, Mealthy Air Fryer, and Mealthy Glass Kettle
Enter cookware category by launching Mealthy Nonstick Frying Pan and Mealthy Stainless Steel Frying Pan
Continue to build on app and site to enhance user experiences, meal planning, grocery lists, and third-party grocery delivery (Instacart and Amazon Fresh)
Work with national and international offline retailers to grow distribution
Continue product innovation
Scheduled launch Q2 2019
Designed to work with all multi-functional pressure cookers to transform pressure cooker into an air fryer or to crisp/broil food at the end of the pressure cook cycle
Currently no comparable product on the market
Designed with glass pitcher, 100% BPA-free shatter-proof plastic pitcher, and a 100% BPA-free personal blender cup
1,400 watts, 24,000 rpm. Personal smoothie cup enables on-the-go convenience
Comparable products retail between $250.00 - $500.00
Designed with a window to enable you to see the progress of the food, no need to constantly open and close
Large basket to prepare more food at one time
Comparable products retail for $119.00
Mealthy is continuing to grow sales on Amazon while working on diversifying distribution channels. We are in talks with big box retailers to release in store late 2019/early 2020.
Our rapidly-expanding international operations including sales on Amazon Mexico, Amazon UK, Amazon Europe, Amazon India. We are currently in production for international distributors in Asia, South America, and South Africa.
Mealthy is available across iOS, iPad, and Android devices and currently has over 74,000 users.
Web traffic to Mealthy has grown to over 94,000 (March 2019) unique visitors since December 2018, with 100% of traffic from organic users.
Our business model is simple. We offer quality products at competitive prices, invite customers to access the Mealthy App and website and join our growing community of home cooks. This model has provided and continues to provide success in acquiring and retaining loyal and engaged customers.
We have already launched two successful products since 2018: the Mealthy MultiPot 6 Quart and the Mealthy HandBlend. These two products brought in over $6.3 million in revenue in our first year of sales.
The smallest investment amount that Mealthy is accepting.
Mealthy needs to reach their minimum funding goal before
the deadline. If they don’t, all investments will be refunded.
The Crowd SAFE is an agreement for future equity in the startup,
meaning that it can convert to equity in the future.
The Crowd SAFE is an agreement for future equity in the startup, meaning that it can convert to equity in the future.
$25,000 – $1,070,000
Mealthy needs to raise
before the deadline. The maximum amount Mealthy is willing
to raise is $1.07M.
We are using Republic's Crowd SAFE security. Learn how this translates into a return on investment here.
Yes, you can see it below and in our Form C.
In 1965 the amount of time a person spent on housework was 60 hours a week. By the 1990s, it dropped to 20 hours, thanks to the advent of washing machines, electric stoves, refrigerators, and other household appliances.
One major area of domestic life largely unchanged in the past 15 to 20 years is home-cooking.
The average person dedicates over an hour and a half per day on meal preparation and cleanup, not including meal planning and grocery shopping. The alternative, eating out, is expensive and ordering take-out can be unhealthy.
We are Mealthy, disrupting the kitchen space with our dedication to making healthy cooking easy. Imagine buying your favorite kitchen appliance, like Mealthy's best-selling multi-functional pressure cooker, air fryer, or blender. Then, imagine using Mealthy’s top-rated app to find healthy and delicious recipes or, select your recipes, create your grocery list, and from there place your food order from one of Mealthy’s partners, Instacart or Amazon Fresh with a click of a button. It doesn’t get any easier than that!
Our Mealthy Facebook community is where recipes, tips, and tricks are shared to support you in taking your cooking to the next level. Now you’re ready to prepare healthy and delicious meals in under 30 minutes. Mealthy focuses on quality and functionality while maintaining sleek and beautiful design. The result: a stylish, dependable machine that customers are proud to display on their kitchen countertops. Want proof? We’re the highest rated pressure multi cooker on amazon with over 1000 reviews and an average 4.7 star rating.
We believe that what distinguishes just a good company from a great company is a stellar customer experience. Direct, engaged communication with customers is not only good-business, it builds a strong brand and customer happiness. Mealthy offers exceptional service across all platforms. Check out our raving Facebook members! Every member of our leadership team, including Bernardo, our CEO, interact with customers daily in our Facebook Community.
Mealthy has developed 2000+ recipes and videos to help home cooks answer the the question, “what should I cook?” . These recipes live on our best-in-class digital platforms. Currently, our mobile app averages over 500 downloads a day, offering healthy and delicious recipes created specifically for our appliances.
In just 1 year, our website gets over 100,000 visitors a month from 100% organic traffic, and the numbers keep growing. We take a long-term approach to customer acquisition and focus on creating the best content as well as optimizing SEO. We are really proud of that!
The implementation of all these ideas make Mealthy one of the fastest growing small appliance companies in the kitchen and housewares space. In just over a year (and without any outside investment), we are the #2 multi-functional electric pressure cooker brand on Amazon. We are expanding globally to Amazon UK, Amazon Mexico, and Amazon India and working with strong partners to sell Mealthy into retailers.
What’s next? Our rapid growth will accelerate exponentially with the launch of six new products slated for release in the first half of 2019. Each product has revolutionary features our customers will love.
We are here at the Everything Food Conference where we are launching our Mealthy Crisp Lid. Everyone has Been super excited about this product because its turns your pressure cooker into an Air Fryer. It comes with 4 different accessories and there is a lot of different recipes on the website and on the Mealthy app. With this product you can Air Fry, broil or Crisp anything in your pressure cooker
Our website is loaded with recipes utilizing these new products, and the library is ever-growing. Let’s take a look at this year’s lineup:
Our new pressure cooker model has an auto steam release function which makes it seamless to release the pressure. Our blender is a two-in-one 1400 watt and it includes a glass pitcher plus a personal blender. Our air fryer has a see-through window that allows you to see the progress of your cooking and a larger food capacity than what is currently on the market. Our nonstick pan is PFOA-free and non-scratch. Our stainless steal pan is made of a five-ply stainless steel for even heat distribution.
Mealthy creates and offers products with the highest quality and best value; purchasing a Mealthy product is not only wise, it just makes sense. Your investment and support will be used for inventory for the new products so we can continue to grow and make Mealthy a part of our customers’ daily lives.
Join us and be a part of taking Mealthy to the next level!
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