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Sarah Dame, 22, living with Ehlers Danlos Syndrome and Gastroparesis. Thanks to her Mighty Wrap, Mighty Pack, and Mighty Tank, she can conceal and secure her feeding tube and IV port in her chest and no one has to know, all while looking stylish and confident.
That inspired us to launch our first product, the PICCPerfect® PICC Line Cover, while students at Babson College. Mighty Well® was started once we began to grow beyond our proof of concept.
We have created a brand platform that goes beyond the needs of a single market and instead focuses on the needs of the $40B global market opportunity that we are penetrating.
Our First Product, PICCPerfect® PICC Line Cover. Patent Pending.
*PICC Line: Peripherally Inserted Central Catheter used for long-term IV treatment
Mighty Well’s® first collection of Wearable Wellness™ focuses primarily on the following patient populations: Cancer patients, diabetics, and those needing long-term vascular access with PICC lines, ports, and feeding tubes.
Thus, customers have to compromise and resort to cheap throwaways, unstylish options, or product hacks that they see on YouTube.
Carmen, 3, Leukemia Fighter Wearing PICCPerfect®
Mighty Med Organizer: Organize diabetic supplies, holds Epi-Pen®, inhaler, and 7 daily pages to organize medications and supplements. The hard exterior shell protects and disguises as tech/cosmetics.
Mighty Pack: Insulated compartments to keep food or medication cold, converts from backpack to tote, fits over a wheelchair, easy to clean separate compartments to keep tech, medical supplies, and personal objects separate. Designed in mind for those with feeding tubes/enteral nutrition.
Mighty Everyday Tank (Women's): Antimicrobial and moisture wicking for the life of the garment, free flowing outer layer with a fitted interior layer to hide feeding tubes, ports for chemo, and pockets to conceal medical supplies, such as an Epi-Pen®, inhaler, and/or diabetic supplies.
Mighty Everyday Tee (Unisex): Antimicrobial and moisture wicking for the life of the garment, bonded seams for comfort, easy access to chest port for chemo or feeding tube, with a pocket to conceal medical supplies such as an Epi-Pen®, inhaler, and/or diabetic supplies.
Mighty Wrap Jacket: Smart and easy way to layer, conceal, and access medical devices, and/or stay cozy in and out of hospital rooms. Run chemo infusions without taking the jacket off.
*These are first run samples from our manufacturing partner.
Mighty Well’s® first product, PICCPerfect®, has been sold in:
Mighty Well® is primarily direct to consumer with select wholesale accounts, and ample ability to expand with increased product offerings and funding.
Phase 1 (September ‘16-current):
Phase 2 (2018):
Phase 3: (Q4 ‘18- 2019):
There are other brands applying athletic fabrics to the healthcare market; however, the established players are focused on healthcare professionals. There is a lack of competitors in the direct to consumer space, with just smaller, niche-focused brands to fill the void.
Send our finalized tech pack designs to production and bring fully developed product to market
Invest in systems and operations that will allow us to increase our operational efficiencies and revenues
Implement compelling and consistent digital marketing
If we reach our stretch goal of $250,000, your investment will allow us to:
2. $40K invested by Co-Founders while seniors in college
MassChallenge, Draper University, WIN Lab, and Babson College's Summer Venture Program
Our leadership team comes from top athletic, fashion, and medical global brands. Check out the Mighty Well Team section below for our bios!
The mission of Mighty Well® is to help patients and their caregivers turn sickness into strength. We are leading the global charge that changes the perception of patients from victims to fighters.
By talking to peers about their experiences in and out of the hospital, we found a new source of strength: each other.
Mighty Well® is just as much a place for friends, families, and caregivers as it is for patients. We believe we’re all in this together. We’re all a Friend in the Fight.
As patients and caregivers ourselves, we know there’s room for improvement. We know how cold a hospital room can get and how awkward it is to pull out a massive pillbox in class or at the office.
It’s why we started Mighty Well®.
We create the products we wish we’d had: functional and stylish apparel and accessories that you can wear with confidence-and content that can help you get through the good times and the bad. We are calling it, Wellness You Can Wear™!
With your investment, we can bring dignity and confidence back into the lives of patients and their loved ones.
(Mighty) Well Wishes,
Emily, Yousef, Maria + Team
A thank you shoutout on the Mighty Well website!
Show your pride in officially being a Friend in the Fight with our 'Undefeated' Hat.
You will receive all of the above perks, plus, you get our Friend in the Fight or Undefeated shirt. Whether you are going through a medical setback or have a loved one that is, show off how you are living Mighty Well.
You will receive all of the above perks, plus, Mighty Well’s Mighty Med Organizer for you or someone you love. In addition, Mighty Well will donate 12 PICCPerfect PICC line covers to one of our partner hospitals to help patients in need.
You will receive all of the above perks, plus, dinner with the Mighty Well team for a fun evening and peek behind the scenes (Boston & NYC only), and Mighty Well will donate 25 PICCPerfect PICC Line Covers in your name to one of our partner hospitals
You will receive all of the above perks, plus a hands-on workshop with our founders and executive team, and the entire collection of Wearable Wellness.
Different illnesses present different set of challenges to patients. The market of chronically ill patients alone is very large, encompassing as many as one-third of the global population. However, the market as a whole is fragmented into submarkets, ex Cancer patients, Vascular access, diabetics, and many more, and as a result, each group requires some specialized products. In order to take advantage of the market as a whole, we need to develop multiple product lines to tackle individual submarkets.
Mighty Well’s goal is to be acquired either by a healthcare or athletic company that sees the opportunity to have a consumer facing patient oriented brand. Large medical companies, such as Johnson & Johnson, already create consumer goods for the healthcare market, but they do not have an apparel brand. Alternatively, athletic companies already have the infrastructure and raw materials in place to expand into the medical market, but it would be easier for them to acquire a brand that has authentic roots in the healthcare community.
1. Send our finalized tech pack designs to production and bring fully developed product to market
2. Invest in systems and operations that will allow us to increase our operational efficiencies and revenues
3. Implement compelling and consistent digital marketing
If we reach our stretch goal of $250,0000, your investment will allow us to:
1. Accelerate product development and expand into apparel for medical professionals
2. File select products as Class One medical devices for expanded hospital distribution
3. Build our online platform for patients and caregivers, and increase partnerships for expanded distribution
4. Build out our patient data collection platform on Amazon Web Services (AWS)
Breakaway invested at 2mm and Mighty Well was just beyond the idea stage at that time. Since then, we have recruited some of the top people in the industry, expanded our vision, sold into some of the top hospitals in the country, and have an entire product line on the way.
I believe these products can have a positive impact on the daily life of people who use / need these types of products. First Funding Investment ever for me, Good Luck to all involved in Mighty Well.elliot belaireInvested about 14 hours ago
saw a need for this product with daughters cancer treatment.william magargleInvested about 23 hours ago
I am a medical professional.Jack RitterInvested 1 day ago
I believe in the founders and their vision!Robyn GerberInvested 1 day ago
I work with patients facing serious life limiting challenges everyday. This is a wonderful way to help them be out an about and living as best they can.Carmen JohnsonInvested 1 day ago
I trust in Emily and Maria and their ability to grow Mighty Well to the next level!Francine GervazioInvested 3 days ago
I invested because their products help patients (like myself) in managing their chronic illnesses in a fashionable, comfortable, manner. Anything that helps you feel "normal" is a win and that is what Might Well does!Kate AlexanderInvested 4 days ago
I believe in Emily and I want to help her business succeedRicky ElkinsInvested 7 days ago
I invested in Mighty Well because Emily and Maria are committed to Mighty Well's mission. They are compassionate, caring, committed, and remarkable entrepreneurs. Sometimes you bet on the horse, sometimes you bet on the jockey. Here I bet on both!Michael MozillInvested 7 days ago
I invested because I believe in Emily, Maria and Yousef and want Mighty Well to be a huge success!Smaiyra MillionInvested 7 days ago
We believe in Emily and Yousef and want to support them!Christine LevyInvested 7 days ago
I believe in both the cause and the team behind this company. They are motivated to reach as many people as possible with products that help patients now.Alia Al-HumaidhiInvested 7 days ago
I believe in this company to the fullest and their team is amazing.Glenn AndersonInvested 7 days ago
You are truly a winning team. Keep up the good work. Ben & Arlene SeltzerBen SeltzerInvested 8 days ago
I believe in empowered women empower women and Emily and Maria are the definition of ladies who are going to change the world!Courtney WilsonInvested 8 days ago
I invested because i believe in what Emily and the MW team does! I couldn’t be more proud of the business woman Emily is and the empire she’s created abd continue to create.Roy GeorgeInvested 8 days ago
I believe in the story, vision, and team behind Mighty Well. Succeeding with an early stage startup is challenging but I know they will succeed because there are a lot of people that need them.David FreemanInvested 10 days ago
Mighty Well brings Corporate Responsibility to life. They work in a space where capitalism meets humanity. Their product and ideas improve people's life, at their most difficult times. A startup with very Diverse Entrepreneurs.Jose QuinonesInvested 13 days ago
Emily and the entire Mighty Well team is the A team you want your investments on! Their product, mission and business model are incredible and I am sure my investment is going to have a great exit!Shiva KashalkarInvested 18 days ago
I believe in the leadership team.Michael LanzaInvested 19 days ago
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