Po Campo Releases a New Kids Collection!
Bringing the functionality and fun of Po Campo bags to the next generation, our new Kids Collection includes three new bags designed specifically for kids on the go: the Blip Water Bottle Feed Bag, the Speedy Handlebar Bag, and the Zinger Backpack Pannier.
About Po Campo's Kids Collection
Our new Kids Collection embraces all the features that make Po Campo bags popular amongst commuters and micro-mobility users, including stylish vegan, weatherproof fabric, highly reflective elements, multiple functional pockets, and subtle, durable straps that can be tucked away when not used for attaching to a bike or scooter. Each style in the collection zeroes in on what kids want and need in a bag: reflective details and fabrics, stash pockets for their snacks and toys, unique kid-specific colors and patterns, and easy-to-use attachments for both bikes and scooters so kids can ‘do it myself’ without their parents' help.
The Business Case
Our core customer base is 25-45 years old, and we know many of our customers enjoy biking with their kids as a healthy and sustainable family recreational activity (thanks social media!). While each year brings better designed bicycles and helmets, we noticed a lack of quality bike accessories in the market, an obvious gap for us to fill.
Our Kids Collection lands at a historic time of growth in the bicycle market. Last year, children's bike sales increased +50% over the year prior (according to People for Bikes sell through report). Always one step ahead of the competition, we're building on this momentum within the marketplace and our new product is already available at REI.