Exclusive Partnership Deal with Fitness Phenom Taryn Toomey Launched
This week we reached a major milestone for the company and announced our deal to offer a co-branded meal delivery program with The Class by Taryn Toomey. Here are the key highlights:
Co-branded meal delivery program, revenue share agreement structure
Aims to detoxify the body and mind through the power of food as medicine and personalized motivation from creator of The Class, Taryn Toomey
Available for delivery in NYC starting on January 6. Delivery in LA coming soon.
Promoted by The Class to their combined audience of 240k+ on Instagram and 40k+ Email Subscribers
The Class has a cult-like following including celebrities Julianne Hough, Taylor Schilling, Jennifer Aniston, Naomi Watts, and Gisele Bundchen
Taryn Toomey is a serious name in the wellness industry. This partnership comes on the heels of her East Coast Tour and adds to her growing wellness empire that includes studio classes in NYC, LA, and Vancouver, live streaming digital platform, and global wellness retreats.
This collaboration is first for both of our brands and we are beyond excited! This deal is expected to generate 15-22% of our revenue in 2020.
Special shout out to everyone on the team at Provenance Meals and The Class for bringing this partnership to life.