Problem
The growing Asian influencer economy has unmet needs
The Asian influencer economy is growing fast. In China alone, the iResearch Consulting group forecasts the market to surpass $35B by 2021.
However, finding the right group of local influencers to work with and promote their products/services is still a daunting task for brands.
Due to information asymmetry, many Asian influencers lack effective means to nurture the fan base and struggle to generate extra income from their accounts.
There’s a massive opportunity for a new marketplace to emerge and solve these pressing issues—by efficiently matching local influencers in Asia with global brands and providing powerful tools & data for both sets of stakeholders.
Solution
A gig marketplace for Asian influencers and global brands
Quantum Music solves the mismatch between Asian influencers and global brands by building a gig marketplace.
We help brands select an optimal group of affiliated influencers to partner with, structure targeted marketing campaigns, and track & analyze the results.
We assist affiliated influencers (especially micro-influencers) in gaining more online traction and generating more income by completing promotion tasks.
By partnering with Quantum Music, brands maximize returns on their digital marketing campaigns, and influencers receive unprecedented opportunities to make a better living.
Product
A catalyst for success in the influencer economy
Easy-to-use, data-driven, omni-channel, tech-enabled
At Quantum Music, we are committed to creating products that enable the success of both influencers and brands:
- For influencers, we provide access to proprietary toolkits (e.g., content improvement modules, follower demographic analysis) to learn and grow their fan bases faster across different social media channels.
For brands, we provide easy-to-use, end-to-end solutions to promote their products and services. With robust feedback, brands can continually improve their campaign efficiency.
Traction
Quantum Music’s online footprint surpassed 40M
More than 9X over the trailing 12 months
Over 300 influencers have already joined the Quantum Music marketplace; and our Asian influencer community continues to expand quickly.
We have a healthy mix of young and established brands partnering with us to promote their products and services.
Customers
Influencers and brands trust us to unleash their potential
We are committed to the success of our customers. Many up-and-coming influencers have achieved expedited growth of fans and monetization after joining us.
Our affiliated influencers’ fans are young, dynamic, and the target consumers of many global brands.
Many third-party brands are repeat customers who love working with Quantum Music.
Business model
We are successful when our customers are successful
Quantum Music’s business model runs on a self-reinforcing flywheel with solid momentum.
Similar to Uber, Airbnb, and other two-sided marketplaces, our primary source of revenue comes from the affiliated influencer network: for every promotion task carried out on the Quantum Music marketplace, we collect payment from a third-party brand and split the benefit with influencers who complete the job.
Quantum Music typically keeps 20-40% of the gross revenue generated per task, and shares the rest with affiliated influencers.
As a case study, we partnered with a popular game in Asia, Honor of Kings, and completed the following promotion:
Market
Asian influencer economy is a multi-billion dollar opportunity
Quantum Music competes in the Asian influencer economy, a massive market opportunity expedited during the pandemic. In China alone, the market size is projected to surpass $35B by the end of 2021, growing quickly at 30% per year.
Asian influencer economy took off in 2019 and has transitioned to a new phase of expansion. Quantum Music is winning by democratizing access to the influencer economy.
Competition
A different approach in serving the stakeholders
The influencer economy is not a new concept invented by us. However, compared to others, Quantum Music is taking a drastically different approach by lowering the barriers to entry, rewarding most with incremental income, and adding tremendous market efficiency.
Traditional Approach | Quantum Music Approach | |
A. Platform | Superstar Effect
| Long-Tail Effect
|
B. Process | Labor-Intensive
| Tech-Enabled
|
C. Pricing | Opaque
| Transparent
|
Vision and strategy
The go-to marketplace for Asian influencers
Our vision is to become the go-to marketplace for Asian influencers. We have built an elite culture as a sound foundation for future expansion. The core of our culture includes:
Innovation has been codified into our DNA. We are also structuring an experiment in the NFT (aka. non-fungible token) space. In the long run, we want to better help global influencers build and capitalize on their true fans with the power of cutting-edge technologies, such as blockchain.
We shall use the funding raised from this offering for team hiring, influencer & brand acquisition, and technology improvement. We are focused on building a big company with a viable path to grow beyond $100M in ARR within five years.
Funding
Capital-efficient growth with over $1M raised to-date
Quantum Music closed its Series Seed round of funding from prominent founders and investors. We've been scaling the Quantum Music business capital efficiently and are now at an inflection point. Here is what our early investor had to say.
We're closing a new round of capital to expedite our growth – focusing on scaling the influencer network, improving the marketplace efficiency through tech-driven initiatives, and recruiting more top talent to join our team. We are tremendously grateful to all of our investors and friends for their continued support of Quantum Music.
Founders
Quantum Music – where science meets art
Founders are committed entrepreneurs with complementary skills, building an enduring business at Quantum Music.