RadioPublic is Helping Podcast Fans Discover New and Exciting Content
Traditional radio is declining, while consumers can't get enough of podcasts. According to some reports, about 67 million Americans liste...
People who listen to podcasts really, really love podcasts. The US podcast audience has doubled in the last 4 years. There are 73 million people in the United States listening monthly, and once they start, they listen a lot: on RadioPublic people listen for 72 minutes each day. The podcast industry is booming, and RadioPublic is building the missing marketplace for creators, fans, and brands.
Podcasts are not easy to skim or scan, so how does a listener know where to start, or what to listen to next? And once you find something, how do you support the show, or keep track of things you heard?
Podcasters have numerous pain points with current podcast listening platforms. There is no way to identify loyal listeners and engage with them directly, and distribution is fragmented across apps that lack actionable data. Revenue opportunities are limited for all but the most popular shows. Our marketplace will help podcasters:
RadioPublic is purposefully pre-revenue during our seed stage as we test and build the marketplace. We will generate revenue from two primary sources: our supply-side ad network (audio and interactive/visual inventory), and enabling—for a percentage—in-app subscription/membership packages on behalf of publishers. At scale, we will also enable and monetize lead generation and affiliate commerce for podcasters.
We provide podcasters and their web visitors a frictionless on-ramp between podcast discovery and listening via universal web links and embed players. Publishers are incentivized to drive audiences to RadioPublic to gain greater listener insights, engagement, and revenue. This approach drives RadioPublic’s organic user acquisition and retention.
We also leverage a market advantage through strategic partnerships with top publishers, including our founding partners and investors PRX, The New York Times, American Public Media, WGBH, and McClatchy as well as our strategic investor Bose Corporation, who brings deep insight and access to consumer audio products. We have also partnered with both Wordpress and Medium to whitelist the RadioPublic embed player for use on thousands of web pages.
Apple has the largest podcast listening platform, but has never made podcasting a top business priority and does not generate any revenue for podcasters or advertisers. Spotify, Audible, Google, and other major platforms that now offer podcasts are helping grow podcasting’s visibility, but are unable to sustain long-term focus given strategic priorities in their core business and the competitive pressures that affect their bottom line.
Numerous independent and startup-up podcast apps vary widely in quality, focus on super-users, lack publisher relationships, or are experimenting with features and UX that have not yet proven successful in driving significant adoption.
RadioPublic’s investors represent a synergistic network of institutional, strategic, mission, and angel investors.
Our founding partner is PRX, public radio’s leading distribution platform. PRX is home to the Radiotopia podcast network, The Moth Radio Hour, and Dovetail — the dynamic ad-serving platform that powers This American Life, Serial, and S-Town, among others.
We are also integrating "one-touch podcasts" into partnerships with connected car/home companies with an API of podcast channels customized on a per-user basis and personalized over time by consumption patterns.
We believe there is unique power and connection in the spoken word, the human voice, and the conversations, stories, and information transmitted through the intimacy of sound. We believe podcasting — audio files delivered via the open protocol of RSS — will thrive as an open ecosystem for diverse and creative voices across entertainment, journalism, and communication of all kinds.
But we also believe podcasting must evolve to realize its full potential.
We are fusing podcasting with the simplicity, serendipity, and community of radio. And we are unlocking the immense value of podcasting’s latent link economy — the embedded web of information, relationships, references, and sharing that is currently trapped in audio files and limited data.
RadioPublic is dedicated to the transformation of radio into the open and networked world of podcasting and the Internet.
The RadioPublic team is led by media pioneer and founding CEO Jake Shapiro, along with veteran tech co-founders Matt MacDonald (Chief Product Officer) and Chris Rhoden (Chief Technology Officer).
An early innovator who has helped shape the podcast and public radio industries, Jake Shapiro co-founded and is the former CEO of PRX, the award-winning distributor of independent audio content, including This American Life, The Moth Radio Hour, and the Radiotopia podcast network. PRX is the recipient of several Peabody Awards, Webby Awards, and the prestigious MacArthur Foundation’s Creative and Effective Institutions award. While at PRX, Shapiro also helped found Matter Ventures, the accelerator and investment fund for mission-driven startups. Jake is the former associate director and now a senior fellow at the Berkman Klein Center for Internet and Society at Harvard University (where podcasting was first invented in 2003), and a fellow at Ashoka, the global network of social entrepreneurs.
Working together for the last decade creating native audio apps for programs like This American Life, The Moth, and Radiolab, as well as major market public radio stations like WNYC, KQED, WGBH, KCRW and WBUR, the RadioPublic founding team has unrivaled domain expertise, technology product experience, and insights and relationships across the creative, advertising, and fan communities of podcasting.
Being mission-driven is core to our values, our brand, and our competitive advantage in an abundant media landscape where trust is scarce.
Equity crowdfunding aligns with our values of openness and inclusivity, and invites passionate participants in the podcast ecosystem to become stakeholders and advocates for RadioPublic.
Our mission is to help listeners discover, engage with, and reward creators of podcasts.
We share public media’s educational, artistic, and journalistic mission, and the democratic values of open access to information.
We are committed to operating a platform that fairly values creators’ work, respects users’ privacy and information rights, and benefits all participants.
A hearty thank you and our appreciation, plus nominate your favorite ‘hidden gem’ podcast (it can even be your own!) and we’ll give them a shoutout in our newsletter
Your name on our "investors" page of our website (with your consent), a special “Investor” podcast badge for podcasters who verify their feed on RadioPublic, and nominate your favorite ‘hidden gem' podcast for us to feature.
Join our beta tester list, receive a cool RadioPublic sticker, nominate your favorite ‘hidden gem' podcast for us to feature, and your choice of any previous perks.
15 minute feedback session with our product team (bring your podcast app wishlist), a super soft RadioPublic t-shirt, nominate your favorite ‘hidden gem' podcast for us to feature, and your choice of any previous perks.
1:1 consultation and recommendations with our Podcast Librarian, nominate a podcaster for an industry expert consultation, a RadioPublic hoodie, nominate your favorite ‘hidden gem' podcast for us to feature, and your choice of any previous perks.
Create a custom audio ad spot for RadioPublic listeners, nominate your favorite ‘hidden gem' podcast for us to feature, and your choice of any previous perks.
Interview with a RadioPublic co-founder at the PRX Podcast Garage on a topic of your choice (available for both remote or local), nominate your favorite ‘hidden gem' podcast for us to feature, and your choice of any previous perks.
"Jam with Jake" (a 15 minute guitar lesson with CEO Jake Shapiro), choose a podcast for a custom podcast collection, nominate your favorite ‘hidden gem' podcast for us to feature, and your choice of any previous perks.
We will fly you to Boston to meet with RadioPublic’s founding team and special guests over dinner, nominate your favorite ‘hidden gem' podcast for us to feature, and your choice of any previous perks.
Join a discussion about podcasting at the literal birthplace of podcasts (the table at which Dave Winer & Chris Lydon invented the first podcast), nominate your favorite ‘hidden gem' podcast for us to feature, and your choice of any previous perks.
You could choose to listen to podcasts anywhere, but when you listen on RadioPublic you can help podcasters make money and in turn, help them keep making their show. RadioPublic does everything else popular podcast apps do, but we’re also focused on helping podcasters make money.
Absolutely! Any podcast delivering their audio files via an RSS feed can be a part of RadioPublic. Copy and paste your RSS feed here at podcasters.radiopublic.com to get your universal link, and if your show is not yet available in our directory, let us know.
Paid Listens is the first stage in developing the podcast marketplace. Podcasters make ad-free episodes available to listeners on RadioPublic and we place on-platform enhanced audio ads for those shows. We pay participating podcasters for every episode heard in the RadioPublic app (currently at a rate of $20 per 1000 listens) and reward podcasts with $1 for each loyal listener.
The podcast marketplace is where listeners, podcasters, and advertisers connect with each other according to their preferences. While ad revenue is podcasting’s fastest-growing source of revenue, it’s not the only one. Ultimately our goal is to amplify the variety of creator business models, which include crowdfunding, membership, live events, e-commerce, and more.
After you invest and receive your confirmation email, forward it to email@example.com and include a link to your podcast on RadioPublic.
I've always wanted to start a podcast, but the initial learning curve and cost have always held me back. RadioPublic looks like a unique blend of podcasting, while being able to remove the learning curves for beginners, with a potential ROI.Avery KondaInvested about 4 hours ago
I believe this is a growth market and RadioPublic's team & experience is uniquely poised to take advantage of this.Bhupinder DulkuInvested about 13 hours ago
I enjoy listening to podcasts while walking my dogs and am looking forward to more choices.Rosann DomotoInvested about 17 hours ago
Podcasts are growing in popularity. RadioPublic will enhance this growing industry.John RuskInvested about 19 hours ago
I believe there's room for a podcast aggregator and monetization platform with a Roku-style business model, and I believe in this team (big PRX listener and fan of Matter). Good luck!Jason NovackInvested about 20 hours ago
Looks intriguing.Bhupendra DeliwalaInvested about 21 hours ago
I could see myself & network using thisAdam AngibeauInvested about 22 hours ago
An independent podcasting resource is important: and RadioPublic is clearly showing the rest of the industry how it's done.James CridlandInvested 1 day ago
I believe in this team!Raina GardinerInvested 1 day ago
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