Reimagine how stories are created
Original children’s stories created on-demand, using the photos you take everyday
Imaginative adventure stories, original to each child, based on real life experiences
Automates the process of writing an original story
$20m projected revenue from consumer books sales alone
Licensing of Rhymella technology targets a +$200bn market for automated, personalized storytelling
Sales of children’s books at an all-time high (+550% children’s book category vs. total book category growth)
Children acquire more words when reading personalized content
Storytelling is an ancient art, and the platforms for telling stories are ancient too. Writing an original story takes days, months or even years. At the same time, feature content for stories is abundant and in need of a home.
Think of the number of photos that sit on any iPhone. Never before in history has there been so much digital personal content. Best case scenario these end up in a photobook or even more rarely, are printed and framed, which is an arduous task at best.
What if technology could turn ubiquitous content into fun, authentically original stories?
Rhymella applies automation to write original stories using content from real life. User photos and specifics from a particular experience are weaved into an original, imaginative story that features each child as the main character.
Rhymella unlocks imaginative adventures from an everyday trip to the park, to a baseball game or afternoon at Disney (and everything in between).
Each Rhymella weaves content from a real-life experience into an imaginative adventure. See how photos and details from a regular trip to the park are transformed into an adventure with a tall-talking tree.
The possibilities for a Rhymella story are endless. An afternoon apple picking with grandma becomes a wild ride through an enchanted forest, complete with its many inhabitants. A summer afternoon at the beach is transformed into an aquatic adventure, where each star must team up with a gigantic crab to find treasure hidden in a sand castle. Or even something as simple as a snowy day, turns into a magical game of tag with a singing snowman. New book release will coincide with the most popular kids’ seasonal activities. Each Rhymella unlocks imagination with real life.
How it works
The Rhymella app walks users through a series of simple steps to collect content needed to make each storybook. The user interface is simple and easy. If the user has already taken photos, this can be done in less than 10 minutes. Alternatively, completing prompts on the app can be an experience in of itself, where kids embark on a Rhymella journey with parents/caregivers who walk them through each step.
We project $20M in revenue in 4 years from consumer book sales. Books will be sold digitally and via hard-copy.User retention and repeat purchases are inherent to the DNA of Rhymella — from the way books are released, to the simple fact that we’re capitalizing on actions people are already doing every single day — taking photos of people they care about most.
We will further monetize the Rhymella offering through partnerships, where brands sponsor new book releases and offer product in conjunction with live events and destinations (i.e. theme park, baseball game).
The mission of Rhymella is to tell each child's story. Our books organically promote individuality and foster self-esteem by featuring each unique and beautiful child in his or her own series of books.
We intend to serve all children, regardless of privilege. Our premium product and focus on accelerating profitability will afford us the means to invest in impactful partnerships with community-based literacy advocacy groups in the markets we serve. We pledge to give 1% of profits, product and time to such causes, and will increase this as our business expands.
USE OF FUNDS
Future: Storytelling Algorithm
Rhymella technology will iterate towards our ultimate goal: a first-of-its kind algorithm that writes entirely original, personalized stories given a set of variables. The technology will consider a set of user inputs to output an entirely new storybook, whose narrative and design is unlike any other that exists. Illustrative inputs will include: user-provided visual content (photos), a designated subject (princesses or dinosaurs) and reading-level (pre-K).
In education, this technology serves needs of personalized reading programs. EdTech is a $250bn market. Advertisers and publishers would leverage this to tell custom stories to engage each individual, unique customer, and represent a similar sized market.
Assuming 0.1% market penetration of EdTech alone yields $250M in revenue; a reasonable 4-year target post-commercial product launch. As a licensable program, gross margins for this piece will be in-line with other SaaS businesses at above 90%.
The time is NOW for Rhymella. Join us in revolutionizing the way we commemorate the adventures of childhood.
“The End” is just the beginning...
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Everyone helping build Rhymella, not limited to employees
Rhymella is an automated platform for creating original, custom children’s stories. Rhymella weaves user photos and specifics from a particular experience into an imaginative story that features each child as the main character.
Rhymella unlocks imaginative adventures from an everyday trip to the park, to a baseball game or afternoon at Disney (and everything in between). For example, photos from an everyday trip to the park are become an unexpected encounter with a tall talking tree who scoops up each child to join in a tall tree parade!
We’ve partnered with the best creatives in the business, and leaders in cutting edge machine intelligence, to bring Rhymella to life.
The Rhymella app walks you through a series of simple steps to collect content needed to make each storybook. The user interface is simple and easy. If you have already taken photos, this can be done in less than 10 minutes. The prompts will ask you to upload 8 photos and answer 2-3 questions from real life. These custom details are then weaved into an imaginative storybook.
No. Completing prompts on the app can be an experience in of itself, where kids embark on a Rhymella journey with parents/caregivers who walk them through each step… But, of course, you can also use photos you’ve already taken!
No problem! There are several options.
Each of the photo prompts asks for 2 types of photos: a more specific photo that is frequently taken at each experience (i.e. playing in the sand while at the beach) or a more general photo option that will work well with the story (i.e. child smiling)
If you don't have the specific photo, you can:
Select the more general photo option
Save the story, and come back later when you have the specific photo
Opt to use a default photo provided by Rhymella
Yes, Rhymella is offered solely via mobile phone app. The intent for Rhymella is to make story-creation as easy and simple as possible. Since the majority of photos are taken on smartphones, it is intended to be complementary to the process.
Absolutely! There will be social share buttons for facebook and instagram. Share away!
Embedded in each Rhymella story are special moments from our children’s lives. Each edition is a snapshot in time. In contrast to a simple scrapbook, kids want to read Rhymellas again and again. And when compared to the largely unoriginal personalized books in print today, Rhymella is authentically more personalized - both visually and through the narrative.
We expect to go to market sometime this summer and raise a Series A during the 4th quarter of 2018. If our plans change, we will let our investors know.