S02 Episode 98 | SILKROLL, FASHION + THE SHARING ECONOMY
Throughout this episode, Janet and Erin provide insight into why they decided to build their business, using digital currency instead of ...
Only 4% of high-end, quality products sitting in America's closet are being resold online.
Why? Because your apparel depreciates faster than any other commodity. On average you get 10% cash back on what you paid when you resell the products. For most people, this is not worth the hassle.
Despite that, the online resale space is exploding, growing 3x faster than all other retail sectors.
Led by Millennials & Gen X-ers, the United States has an estimated $900B in of high-end products in closets that will never be worn again, if we don't recirculate them, all will eventually go to waste.
Before new website release.
Since new website release.
50% of our customers are 1st time secondhand shoppers and finding the ROI worth their time. Furthermore, younger generations are 75% more likely to be influenced by environmental factors when making purchase decisions.
Source: ThredUp 2017 Resale Report
USE OF FUNDS
To scale user acquisition channels, product development, and operations expansion.
Business Growth Goals:
Here's what we do with the products we receive...
1) 80% of the products we receive are high quality, qualified and recirculated
2) 20% of the unqualified products:
I:CO textile repurposing process
Our Charity Partners
Thank you for checking out SilkRoll and our campaign. Our story began with my own closet. Through my 10 years as an investment banker, the demand to “look good” was high. I ended many late nights in front the computer, shopping online for the latest designer fashion.
Even though my closet was overflowing with things I barely wore, I couldn't resist the urge to shop even more... For the ladies, you are probably nodding your head right now with the same pain point, and for the men who have females living with you, I'm sure you can also relate!
After moving to San Francisco, I found myself constantly searching for the answers to 2 questions: 1) How can I retain the value of the things I no longer want and give them to someone who'd love them as much as I did. 2) How are these products made so fast, and where do they all eventually go?
SilkRoll is created to let people share resources in such a way that doesn't take away the monetary and emotional value we attach to our possessions. It also encourages a new behavior that mobilizes the exchange and trading mechanisms which serve as economic pillars to many civilizations throughout history and today, with the end goal of eliminating endless production.
Starting with a single of rack of my own clothes, our community of women organically grew from two people of over two thousand. Friends told friends to who told more friends. Today, several months after the official release of our new website, we have paying customers spanning the U.S. from Orange County to Brooklyn, from Montana to New Mexico.
It doesn't end here. The exchange is a mechanism for all under-utilized resources in our closets, imagine men's and children's clothing, accessories, sports gear and more!
Having sat on the trading floor for a decade, optimizing the exchange is what I had already mastered, whether its stocks, bonds, or our closets! SilkRoll is merely a facilitator, or "market maker", ultimately market demand determines the true value of your tradable resources.
A market only performs at its best when there are many players in it. So come join and invest in us, as we boldly march into a new era of the sharing economy.
Founder & CEO
The smallest investment amount that SilkRoll is accepting.
SilkRoll needs to reach their minimum funding goal before
the deadline. If they don’t, all investments will be refunded.
The Crowd SAFE is an agreement for future equity in the startup,
meaning that it can convert to equity in the future.
The Crowd SAFE is an agreement for future equity in the startup, meaning that it can convert to equity in the future.
$50,000 – $535,000
SilkRoll needs to raise
before the deadline. The maximum amount SilkRoll is willing
to raise is $535K.
Please review What we take section. We strictly do not accept cheap fast fashion, damaged, worn out, stained, and inauthentic products. To maximize your experience with SilkRoll, please refrain from sending us these products.
SilkRoll is committed to lengthening the life cycle of fashion. We actively work with with strategic partners to ensure all products we receive get reused, recycled or upcycled sustainably. Please visit our Partners page for more details.
For products we don’t accept, you earn 5 points per item, up to 20 items each trade in.
You can purchase points to make up the difference. Or you can send in more fashion to earn more points.
Our points don’t expire, we will send you regular alerts once new items are in store so you can come back anytime to find things you want!
Currently we do not have the ability to buy back points from you. If you’d like to donate your points to someone else, please contact us at email@example.com
We reassign points back to you based on the condition of the products when we get them back, and if they are still consistent with the theme of the store. SilkRoll has the right to increase or decrease the amount of points reassigned, or not reassign any points back if the products are no longer in acceptable condition.
We leverage our in house data analytics tool to guide us with fair valuation of each product. Our fashion experts are also highly trained to assign points as fairly and as accurately as possible according the product’s retail value, condition, and style. If you don’t agree with our valuation, you may request all the items back within 24 hours of assignment, and we will take away the points assigned to you.
Sending in your fashion is FREE. Simply request one of our prepaid shipping bags here.
For SilkRoll members, all shipping fees are waived. For non-members, there is a $10 flat shipping fee each time you make a purchase order.
We waive all service and shipping fees for members. In addition, members enjoy perks such as new arrivals early access, exclusive invites to partner events, and much more!
This allows SilkRoll to offer you services such as quality assurance, professional photography, storage, packaging, and accessible customer support. Currently our service fee is 5% of the Qs you redeem for each purchase.
Absolutely, purchase one of our Qs packages to start shopping right away!
Our trained fashion experts assign points to each product we accept based on their estimated retail value, the condition they are in, and how much they are in demand. Most items receive 70% – 100% of their original retail value. Certain desirable products receive up to 300% of their original retail value.
SilkRoll successfully raised $104,773 from 184 investors on January 31, 2018
I am so excited to be a part of the luxury apparel sharing economy platform. Janet and the team have done an outstanding job!Yuliya RaquelInvested about 1 year ago
70% of my closet goes unused. SilkRoll helps me let go of clothes that I will never wear again and can make someone else happy. Meanwhile I get guilt-free shopping with points earned from my clothes that turned in. Endless closet!Sophia Yen MDInvested about 1 year ago
Awesome company with great founders who know what they are doing. They are transforming the fashion industry and it's brilliant that they keep the money in the SilkRoll ecosystem.Eric FettnerInvested about 1 year ago
I invest because Janet and Erin are AWESOME!Yuan ChenInvested about 1 year ago
I believe in the mission of SilkRoll, the drive and motivation behind its founder and her outstanding team. The variety of selection is remarkable and the price points are fair and provide enjoyable fashion discoveries in a sustainable way!Celeste HoffmanInvested about 1 year ago
Janet is a friend, believe her company will have a bright future. Like the idea.barry heInvested about 1 year ago
Great idea and socially reponsible.Steve WangInvested about 1 year ago
I invested because my daughter will love this.Joseph StClairInvested about 1 year ago
The founders are two of the smartest, hardest working, and most dedicated women I've ever known. I absolutely believe in the work that we're doing!Gavin FarringtonInvested about 1 year ago
Because I am a friend.Peiyi Donnie LingInvested about 1 year ago
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