Why Sustainable Fashion Suddenly Has Everyone Talking
Sustainable fashion entered Millennials' conversation almost four years ago when 1,135 factory workers were killed and thousands injured ...
Join us for a live Q&A session with the SilkRoll founders!
A rare opportunity to meet us in person (virtually), get to know who we are, and ask any questions about SilkRoll and the investment opportunity!
WHEN: December 19 @1pm PST/4pm EST
WHERE: RSVP here to get your access link
WHAT: Watch this 5mins sneak peak and learn what topics we'll be covering
See you soon!
Janet & Erin
Thanks to great momentum and impressive traction, SilkRoll surpassed our funding goal and we are now 127% FUNDED!
In company news: our revenue increased by 35% from the month of October to November!
HOW YOU CAN HELP:
Only 4% of high-end, quality products sitting in America's closet are being resold online.
Why? Because your apparel depreciates faster than any other commodity. On average you get 10% cash back on what you paid when you resell the products. For most people, this is not worth the hassle.
Despite that, the online resale space is exploding, growing 3x faster than all other retail sectors.
Led by Millennials & Gen X-ers, the United States has an estimated $900B in of high-end products in closets that will never be worn again, if we don't recirculate them, all will eventually go to waste.
Before new website release.
Since new website release.
50% of our customers are 1st time secondhand shoppers and finding the ROI worth their time. Furthermore, younger generations are 75% more likely to be influenced by environmental factors when making purchase decisions.
Source: ThredUp 2017 Resale Report
USE OF FUNDS
To scale user acquisition channels, product development, and operations expansion.
Business Growth Goals:
Here's what we do with the products we receive...
1) 80% of the products we receive are high quality, qualified and recirculated
2) 20% of the unqualified products:
I:CO textile repurposing process
Our Charity Partners
Thank you for checking out SilkRoll and our campaign. Our story began with my own closet. Through my 10 years as an investment banker, the demand to “look good” was high. I ended many late nights in front the computer, shopping online for the latest designer fashion.
Even though my closet was overflowing with things I barely wore, I couldn't resist the urge to shop even more... For the ladies, you are probably nodding your head right now with the same pain point, and for the men who have females living with you, I'm sure you can also relate!
After moving to San Francisco, I found myself constantly searching for the answers to 2 questions: 1) How can I retain the value of the things I no longer want and give them to someone who'd love them as much as I did. 2) How are these products made so fast, and where do they all eventually go?
SilkRoll is created to let people share resources in such a way that doesn't take away the monetary and emotional value we attach to our possessions. It also encourages a new behavior that mobilizes the exchange and trading mechanisms which serve as economic pillars to many civilizations throughout history and today, with the end goal of eliminating endless production.
Starting with a single of rack of my own clothes, our community of women organically grew from two people of over two thousand. Friends told friends to who told more friends. Today, several months after the official release of our new website, we have paying customers spanning the U.S. from Orange County to Brooklyn, from Montana to New Mexico.
It doesn't end here. The exchange is a mechanism for all under-utilized resources in our closets, imagine men's and children's clothing, accessories, sports gear and more!
Having sat on the trading floor for a decade, optimizing the exchange is what I had already mastered, whether its stocks, bonds, or our closets! SilkRoll is merely a facilitator, or "market maker", ultimately market demand determines the true value of your tradable resources.
A market only performs at its best when there are many players in it. So come join and invest in us, as we boldly march into a new era of the sharing economy.
Founder & CEO
EXCLUSIVE ENDS NOVEMBER 30, 2017. Invest $100 or more and receive the dollar amount in points (up to 1000 points) on your SilkRoll account + featured investor on our website & social media (optional)
200 points on your SilkRoll account to shop! (you can get a Coach bag or Lululemon yoga wear with this amount)
3 months FREE membership on your SilkRoll account (All shipping and service fees waived)
3 months FREE membership on your SilkRoll account (All shipping and service fees waived) + One personal styling session with one of our in-house stylists
Lunch with the founders + tour of our studio and facility + one personal styling session with one of our in-house stylists
Happy Hour with the SilkRoll executive team + tour of our studio and facility + one personal styling session with one our our in-house stylists
Dinner with the founders + tour of our studio and facility + featured investor on our website/social media + one personal styling session with one our our in-house stylists
Exclusive wine tasting weekend retreat in Napa Valley with the founders + featured investor on our website/social media + one personal styling session with one our our in-house stylists
All or any of the above + an Advisor role on our board of advisors
Please review What we take section. We strictly do not accept cheap fast fashion, damaged, worn out, stained, and inauthentic products. To maximize your experience with SilkRoll, please refrain from sending us these products.
SilkRoll is committed to lengthening the life cycle of fashion. We actively work with with strategic partners to ensure all products we receive get reused, recycled or upcycled sustainably. Please visit our Partners page for more details.
For products we don’t accept, you earn 5 points per item, up to 20 items each trade in.
You can purchase points to make up the difference. Or you can send in more fashion to earn more points.
Our points don’t expire, we will send you regular alerts once new items are in store so you can come back anytime to find things you want!
Currently we do not have the ability to buy back points from you. If you’d like to donate your points to someone else, please contact us at firstname.lastname@example.org
We reassign points back to you based on the condition of the products when we get them back, and if they are still consistent with the theme of the store. SilkRoll has the right to increase or decrease the amount of points reassigned, or not reassign any points back if the products are no longer in acceptable condition.
We leverage our in house data analytics tool to guide us with fair valuation of each product. Our fashion experts are also highly trained to assign points as fairly and as accurately as possible according the product’s retail value, condition, and style. If you don’t agree with our valuation, you may request all the items back within 24 hours of assignment, and we will take away the points assigned to you.
Sending in your fashion is FREE. Simply request one of our prepaid shipping bags here.
For SilkRoll members, all shipping fees are waived. For non-members, there is a $10 flat shipping fee each time you make a purchase order.
We waive all service and shipping fees for members. In addition, members enjoy perks such as new arrivals early access, exclusive invites to partner events, and much more!
This allows SilkRoll to offer you services such as quality assurance, professional photography, storage, packaging, and accessible customer support. Currently our service fee is 5% of the Qs you redeem for each purchase.
Absolutely, purchase one of our Qs packages to start shopping right away!
Our trained fashion experts assign points to each product we accept based on their estimated retail value, the condition they are in, and how much they are in demand. Most items receive 70% – 100% of their original retail value. Certain desirable products receive up to 300% of their original retail value.
Thank you for breathing new life into unused clothes and helping the environment.Son PhanInvested 2 days ago
Management team is very reliableWendy GuoInvested 2 days ago
I have been involved in recycling reuse on the big island, Hawaii for the last 15 years. What you have created is great. I am happy to be able to support what you do. Keep up the Awesome work. Am looking forward to the men's aspect of this business.Timothy LloydInvested 5 days ago
Very interesting company. Great concept! A great environmentally and socially responsible business. Good to help with this type of business.Michael HallInvested 6 days ago
I believe in their mission and the social responsibility that they bring into their business.Sandra HannsInvested 7 days ago
I believe the market for this service is very large. Great concept.Regan WoodInvested 9 days ago
Personal confidence in the founderDavid FloyerInvested 11 days ago
Go Janet Wu!Fei WuInvested 11 days ago
I took a risk.Zack OgurInvested 12 days ago
We believe in share economic. SilkRoll has a great concept and Janet will succeed!Wei WeiInvested 12 days ago
I believe this business model will be the way more people will shop and invest toward sustainable products and services.Maria SaltzerInvested 13 days ago
I beleive this business is part of the future !mike menkeInvested 15 days ago
This is brilliant and will make a lot of moneyTeresa BerlinInvested 15 days ago
I’m enrolled in Erin, her ideas, and what she’s out to cause.Kathleen CorderoInvested 16 days ago
I need to change my wardrobe constantly for work and I'm on a budget!Valerie MillsInvested 16 days ago
SilkRoll is trying to fix a serious environmental problem while helping women look beautiful and enjoy the fashions we all love. Everybody wins!Jayne MillsInvested 16 days ago
I believe in you Janet. Your persistence will make it succeed big!Deniz BinayInvested 16 days ago
I believe in the founder and the business.Clarence CheukInvested 16 days ago
Erin and Janet, I am so proud of you for the empire you are building. You girls are up to incredible things and I can't wait to see where you go! Love, LindsayLindsay HirschInvested 16 days ago
I believe Janet and Erin have a great service and a niche market. I hosted a clothing swap party for the girls and they had so much fun swapping clothes! Good luck to you all!Tina KwokInvested 17 days ago
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