Information Technology (IT) is expensive and complicated and there is currently no good product to help large companies make strategic decisions related to IT.
In today's globalized and highly interdependent markets, enterprises are more
reliant than ever on competitive advantage derived from timely, accurate and
actionable business planning data. At the same time, the ever-expanding volume
of such information makes it more difficult to take well-informed and strategic
decisions a timely and effective manner.
In the area of IT strategic planning, enterprises struggle with an ever expanding amount of uncorrelated, siloed information. They are forced to bring in management consultants to help them gather the necessary data, formulate IT strategy roadmaps, and inform them of what their industry peers are doing to validate their plans. This approach is very costly and results in shelfware - a report that the enterprise can not execute on and is out of date almost the minute that the consultants walk out the door.
SmarterD is creating a technology platform that helps enterprises make IT strategic planning decisions without reliance on consultants. This platform integrates and correlates a company's internal data, external market data, and artificial intelligence and analytics to make recommendations and guide companies in making smart decisions that best support their business objectives.
ERP (Enterprise Resource Planning) systems, such as those offered by Oracle and SAP, have provided a technology foundation for business and IT to collaborate and share the same data on the operations side. SmarterD is bringing similar innovation to IT strategic planning, where it is sorely lacking today.
The SmarterD platform will create a network effect that will bring substantial benefits to the enterprise. We are creating an IT Marketplace that brings in relevant information from IT vendors that facilitates purchases and decisions. It will also allow executives to have visibility into trends and priorities in their industry, answering the question "What is everyone else doing?". For example, the SmarterD platform will be able to inform the CIO on the top priorities of industry peers with insights such as:
In addition to bringing value to the enterprise, SmarterD will be able to offer insights to IT solutions vendors by having a comprehensive understanding of the IT strategies, plans, budgets, assets, and more of our enterprise customers. This will enable a secondary revenue stream of providing customized market insights to IT vendors, such as:
Our product, Enterprise IT Edge, is comprised of three primary components - Strategy Edge, Portfolio Edge, and Market Edge. Portfolio Edge organizes a companies internal data relevant to IT planning - strategies, plans, assets, vendors, and capabilities - to create a digital map of the enterprise. Market Edge brings in external market data in context that is relevant to the enterprise. Strategy Edge utilizes advanced algorithms and artificial intelligence to guide decisions and provide recommendations. It also allows the creation of a strategic roadmap without needing to involve expensive management consultants.
SmarterD provides its solutions on a subscription basis (SaaS - Software as a Service). Barnes and Noble, the largest retail bookstore chain in the United States with over 600 locations across 50 states, over 26,000 employees, and $4B+ in revenues is our first paying customer.
We also are in the final stages of a pilot with Ahold Delhaize, one of the world's largest food retail groups, with nearly 2,000 stores, nearly 260,000 employees, and approximately $50B of revenue in the United States. Their brands include: Food Lion, Stop & Shop, Giant, and Peapod.
Although we do not know of any companies with a similar product or attempting to provide a similar value to our customers, there are companies that are competitive to aspects of our solution. The below graphic shows the categories of companies that we believe are our nearest competitors.
This version provides example companies in each of the categories of competitors that we have identified.
This final chart is our analysis of the competitive position of our solution versus each category of competitor.
We offer our product on a subscription basis (Software as a Service - SaaS) to our customers. Typically, subscriptions are annual and paid in-advance. We expect that our average customer revenue will be approximately $250K annually within 3 years.
Global IT spending was greater than $3 Trillion in 2017. Our solution is generally applicable to any medium to large enterprise (revenues of $250M+ annually) globally, but we will focus our sales and marketing effort on Retail and Financial Services industry verticals in the near term. Retail and Financial Services are both among the top 3 fastest growing sectors for IT spend and were evaluated by us to be the best sectors for our solution.
SmarterD has previously raised $665K in funding on the following terms:
Vijay Sundhar - Vijay is the Founder and CEO of SmarterD and the visionary behind the company's mission. He has over 20 years of experience in IT working with global companies in the US, Europe, Asia, Australia, and the Middle East. He has served in executive leadership of IT at multi-billion dollar Retail enterprises and has reported to a half dozen CIOs. His experience includes VP of Enterprise Architecture at BJ's Wholesale Club, the third largest big-box retailer in the US behind Costco and Sam's Club, and founding three previous startup technology ventures. Vijay has a MS from the University of Central Queensland in Australiaand a BE from the Government College of Technology in India, both in Mechanical Engineering.
Ram Nagarajan - Ram is a Co-Founder and heads commercial operations for SmarterD, including sales, partnerships, and customer engagements. Ram is an entrepreneur and technology executive with over 20 years of experience. He most recently was responsible for the approximately $100M revenue NOOK devices business at Barnes and Noble and previously ran technology partnerships for Netflix. He has also co-founded a technology startup that was acquired and been a part of the executive team at others. Ram has MS and BS degrees from MIT in Electrical Engineering.
Reed Augliere - Reed is a Co-Founder and head of product for SmarterD. Reed has over 30 years in IT - across hardware, software, and services - and a distinguished record of success in multiple roles across multiple market sectors, including Technology, Retail, Financial Services, Medical/Pharma, Media, Government, and Education. Most recently, Reed was AVP of Security Architecture at TJX, one of the largest international apparel and home fashions off-price department store chain in the United States whose brands include TJ Maxx, Marshalls, and HomeGoods. Reed has a PhD from Harvard where he researched social network analysis and technology transformation and has taught at MIT.
Bharat Desai - Bharat is a Co-Founder and head of infrastructure for SmarterD. Bharat has over 15 years in IT leadership in infrastructure and operations and overseen technology teams of over 30 people and budgets of over $15M. Most recently, Bharat was Sr. Director of IT at Barnes and Noble, where he led technology teams in the US, China, and Taiwan charged with delivering data center operations, network services, engineering, service desk, infrastructure planning, and disaster recovery service. Bharat has an Associate of Science Degree in Electronics and a multitude of professional certifications.
The smallest investment amount that SmarterD is accepting.
SmarterD needs to reach their minimum funding goal before
the deadline. If they don’t, all investments will be refunded.
The Crowd SAFE is an agreement for future equity in the startup,
meaning that it can convert to equity in the future.
The Crowd SAFE is an agreement for future equity in the startup, meaning that it can convert to equity in the future.
$75,000 – $107,000
SmarterD needs to raise
before the deadline. The maximum amount SmarterD is willing
to raise is $107K.
The SmarterD team is composed of experienced professionals who have relevant expertise and a track record of success. It includes members who have served as senior IT executives at large enterprises, started companies, delivered enterprise class solutions, worked in management consulting, and have academic credentials from top universities including Harvard and MIT.
No. SmarterD is focused on the IT strategic consulting market within management consulting. While management consulting as a whole is an inefficient industry where the return on investment for customers is often poor, SmarterD is focused only on disrupting IT strategic consulting.
While the SmarterD solution can be used by enterprises directly to reduce or eliminate their reliance on IT strategy consultants, it can also be used by forward thinking IT strategy consulting firms so that they can offer their customers significantly greater value through leveraging our platform. SmarterD will partner with these IT consulting firms and utilize them as value added reseller and deployment partners.
An initial version of the product has been developed and deployed. Barnes and Noble is a paying customer. We are still working on adding significant functionality and realizing our full vision, which will offer even greater benefits to our customers.
SmarterD is a Subscription as a Service (SaaS). Our customers generally sign an annual subscription contract.
As of filing date, our team has no employees in the strict legal definition. Although most of our management and development teams and are working full time for SmarterD, they do not count as employees for the purposes of this disclosure.
Investors should verify any issuer information they consider important before making an investment.
All securities-related activity is conducted by OpenDeal Portal LLC doing business as Republic, a funding portal which is registered with the US Securities and Exchange Commission (SEC) as a funding portal (Portal) and is a member of the Financial Industry Regulatory Authority (FINRA). Republic is owned by OpenDeal.
Investments in private companies are particularly risky and may result in total loss of invested capital. Past performance of a security or a company does not guarantee future results or returns. Only investors who understand the risks of early stage investment and who meet the Republic's investment criteria may invest.
Republic does not verify information provided by companies on this Portal and makes no assurance as to the completeness or accuracy of any such information. Additional information about companies fundraising on the Portal can be found by searching the EDGAR database.