For me, Women's History Month, which ends today, is a time to reflect on the achievements that women have made throughout...
Skincare consumers are sacrificing effectiveness to use natural products. They want both.
Many conventional skincare products contain chemicals that are linked to incredibly harmful and life-threatening diseases, including cancer.
Some natural skincare alternatives simply aren't effective. Plus, some are merely marketed as natural but employ greenwashing techniques to confuse consumers and snare their business.
Sophisticated shoppers not only want effective, natural products, but also care whether a brand shares their concerns about the planet and works to make a positive social impact. It's not easy to know that with many natural alternatives.
Good for you, the planet, and made with ingredients you'll recognize
Spinster Sisters Co.'s face and skincare products are made in Colorado with high-quality, clean ingredients and a focus on sustainability. We believe in cruelty-free, organic, toxin-free, and most importantly — effective — clean skin and face care. Our products are good for you, good for the planet, and made with ingredients you’ll actually recognize.
Our labels and packaging are clear, from the ingredients to our certifications. We are a Public Benefit Corporation; and we actively work to provide comprehensive transparency to our customers and employees, to stay accountable to the social impact and environmental aspects of our mission.
Our natural skincare portfolio
Spinster Sisters Co. offers a variety of categories all packed with clean and sustainable products. It's a simple journey for DTC customers, with just 3 easy steps on the path to better skin: pick a category, browse our catalog, place an order.
Our natural skincare portfolio includes soaps, lotion & moisturizers, aromatherapy, and personal care.
Natural, sustainable skincare that’s clean, edgy, and badass. And it works.
Clean: It all started with soap produced with clean ingredients. As we grew to include a full lineup of natural skincare products, we maintained a focus on safe, gentle ingredients and a commitment to sustainable practices.
Edgy: From our name to our branding to our innovative formulas, we’re an edgy blend of vintage-inspired modern creations. We bring tried and true old-fashioned, natural ingredients into our modern formulations and package them with our beautifully in-your-face brand design.
Badass: Women-owned, women-led, and women-focused, we’re a badass nimble team looking to take over the skincare market for all genders. Our voice is strong and confident because we constantly and consciously seek to do better every day.
Winner of the 2020 Kickfurther Growth Giveaway & Nexty Awards
Spinster Sisters Co. products are easy to find with distribution across 2K+ stores nationwide and online. We are proud winners of the 2020 Kickfurther Growth Giveaway and 2020 Nexty Awards.
The year 2020 didn't slow us down at all. Our DTC sales grew by 3.7X; we sold 125K+ units of hand sanitizer, indicative of our consumers' trust in our products and brand mission.
Our products are spot-on for ingredients-savvy women
Our core retail customer is female, in her 40's and 50's with at least one child, with a household income above the median. She cares about the environment, spends time outdoors & with her family, and makes savvy, informed purchasing decisions.
We have sold to thousands of men & women all across the country who praise our products not only for their natural qualities, but also their efficacy. You can find hundreds of rave reviews on our website.
"We love the mindful Apothecary energy this line brings to our overall collection." ~TheLavenderShop.com
You can find our products at H-E-B, Kroger, MOMS Organic Market, Coborns, Duluth Trading Co., and more.
$1.4M+ in 2020 revenue
As of 2021, our YTD total blended gross margin is 58%. We actually forego more favorable margins in the gift channel for a larger market in the grocery and specialty stores industry. We saw $1.4M+ in 2020 revenue and projects.
Annual revenue and expected growth:
US natural personal care market expected to grow at 9.6% CAGR to $3.83B by 2027
Natural personal care has grown 2X faster than the US personal care market growth and is poised to continue its forward march. According to a recent report from Grandview Research, the US Natural Personal Care Market is expected to grow at 9.6% CAGR to a market size of $3.83B by 2027.
We have been in the game since the 90s, when our founder first started formulating the products that would eventually become Spinster Sisters Co.'s core line. As such, we’ve been able to track the momentum of this market movement and establish ourselves as a core company not only in Colorado, but throughout the US as well.
Source: Grandview Research
Spinster Sisters capitalizes on strong brand loyalty and engaged customers
Spinster Sisters has grown nearly entirely through word of mouth. Our strong customer base and incredible brand loyalty elevate us above our competition.
We have a 2020 YTD repeat customer rate of 47.91%, our net promoter score is 87, and our brand loyalists self-engage to actively promote and recommend us on social platforms and in reviews. Bain & Co, the source of the NPS system, suggests that above 50 is excellent, and above 80 is world class.
Our social efforts focus on engaging with and organically growing our following, and they tend to react strongly to content that showcases our work at the Microsoapery and our growth as a company.
Manifesting a successful exit for at least $150M
Spinster Sisters Co. envisions successful growth of the business over the next five years with the intention of pursuing an exit opportunity at that time. We look at similar companies in our market space for information on how to structure a successful industry acquisition, targeting at least $150M for our branding and product lines.
Examples of industry acquisitions:
Raising to expand operations
Spinster Sisters Co. is currently raising $750K at a pre-money valuation of $5.5M. With this funding, we will lease bottling lines and melt tanks, improve profitability through volume ordering of raw materials to meet large retail chain purchase orders, and implement a targeted campaign to increase D2C Business.
A founder who opted in for passion
Kelly Perkins is an innovator at heart. While excelling at business development in the 90's, Kelly developed a passion for creating safe & gentle soap as a hobby. She started selling her products at local craft shows & the business started taking shape. She took that passion for natural skincare full-time in 2012 and Spinster Sisters was born.
A mission based on sustainability was a given for this outdoorsy Boulder native, and it naturally grew to encompass a focus on social impact as well. Team members were all in, and they rallied around to make sure each product lived up to her standards of being not just safe, but effective. And each retail customer and wholesale partner is always front of mind.