The Good Kitchen is a meal delivery service offering a variety of fully cooked meals to suit various dietary needs and pr...
Work-life balance is on everyone’s plate these days
Since 2019, the average workday has increased by 45+ minutes. Parents and professionals are busier than ever, making it even more difficult to have healthy and convenient meals. When making a choice between health and convenience, too often convenience wins. With ready-made meals more popular than ever, there should be a convenient, premium meal that doesn’t compromise on nutritional value.
Ready-made meals that are equal parts nutritious and delicious
Our fully prepared meals are farm to table ready in 4 minutes. Sustainably-sourced proteins and plant-based whole foods ensure you get all the nutrients you need, and nothing you don’t (like GMOs). With TGK, everyone has the power to eat well and live better.
Save time by having your meals shipped to your door nationwide. We serve a variety of lifestyle, dietary, and allergen needs with a flexible ordering system to fit your lifestyle, whether one-time or a recurring subscription.
Farm to table in 4 minutes
We believe in the power of real food that is grown & raised, not engineered. At the heart of our chef-driven menu is an ethos of seasonality, sustainability, and tastiness.
We ship meals frozen to preserve taste and quality, while extending shelf life better than a refrigerated meal. This also allows The Good Kitchen to preserve health benefits and reduce food waste.
The meal container efficiently regulates steam during the heating process to maintain the integrity of the flavor and food consistency.
The meal packaging is BPA-free, BPS-Free, and free of VOC migration.
All materials we use in shipping & packaging are curbside recyclable or compostable.
Since 2016, we’ve served over 1M meals to help our customers live better
Awards from Forbes, Outside Magazine, Healthline, and BarBend validate our premium ingredients and excellent taste. Our e-commerce run rate has increased 90% in the past 6 months from September 2020 to March 2021. We’re positioned for growth and, with your investment, will ramp up marketing to hit our projected goal of $9M+ in 2021.
Our customers prioritize high quality food and convenience
Our customers span all age groups, with the largest segments being Gen-X and millennial families. The one thing that unites our customers is their search for the highest quality food with the most convenience. We serve people farm-fresh food all across the US, and have amassed hundreds of 5-star ratings.
Premium D2C meal subscription service with nationwide delivery
We focus on recurring revenue; and 70% of our customers subscribe to a meal plan (most weekly). We also offer one time purchases, such as the TB12 Omnivore 5pk, which is a great way for new customers to try us out.
Our two D2C sites (thegoodkitchen.com and tb12meals.com) are our primary revenue drivers. We launched on Amazon.com in late 2020, and are launching our Walmart.com pilot program in Q2 2021. We’re pursuing retailers that align with our premium brand, such as Whole Foods and Publix.
In October 2020, we launched an exclusive partnership with TB12 Sports (co-founded by NFL QB Tom Brady and his body coach Alex Guerrero).
$48B US market for ready-to-eat meals in 2021
With search traffic for "healthy meals" up nearly 50% YoY in the past year alone*, TGK is positioned for growth because we stand at the intersection of health, premium food, and convenience. With your investment, we can capitalize on this momentum by targeting niche segments within it that share our ethos.
*Based on average monthly search change from "Apr 2019-Mar 2020" to "Apr 2020-Mar 2021"
We preserve health benefits and taste while reducing food waste
TGK is one of the only independent and woman-owned platforms serving frozen prepared meals in both retail and DTC marketplaces. We have significant competitive advantages in terms of shelf life, convenience, and most importantly, our well-sourced and verified supply chain. With fully prepared meals that are freezer-friendly, we preserve health benefits and taste while reducing food waste.
Becoming the go-to choice for those that value premium nutrition and health
The Good Kitchen plans on being the healthiest and most convenient way to feed yourself and your family. Our goal is to grow to $18M+ by 2023 and then get acquired to scale our mission to the masses.
How will my investment be used?
Potential acquirers include our competition (Hello Fresh), supermarkets (Albertsons), food companies (General Mills), and PE firms (Falfurrias).
Raised $1.6M to date
Prior to our current Republic campaign, we raised $1.6M from investors such as Robb Wolf, Jason Burke, and David Byrd.
In early 2022, we're looking to raise an additional $5-10M to fund TGK's hyper-growth. This would meaningfully impact projections and bump our revenue targets upwards of $20M for 2022 and $35M for 2023.
Meet the woman changing the way people think about food
As former Crossfit coaches, we began feeding friends at our local gym in Charlotte, NC in 2011. After increasing demand, we created modPALEO and built our delivery network to include 37 locations by 2015 (such as gyms, chiropractors, etc.) In order to achieve scale and serve a larger audience, we pivoted to DTC, started shipping nationwide, and rebranded to The Good Kitchen in 2016.