Vacayo Expands In SoFla and Republic Demo Day Pitch!
Hi Everyone!
Thanks for supporting and following us in our journey. Lots of exciting developments for Vacayo to share.
Entering New Markets in Florida!
Many times investors or clients ask--how does Vacayo choose a new cities, or even neighborhoods to enter? Aside from the obvious --that we look for popular work and travel destinations--we focus on the following two factors:
1. Listening to Our Guests.
When it comes to growth, feedback from our guests is king. We're big on "talking to our users," so we read every single guest review. They score the locations of our homes and we figure out what matters most to them. After gathering data on South Florida--and this probably extends to all our markets-- we noticed that they look for places central to the airport as well as beach. This helped inform our recent expansion.
2. Positively Impacting our Owners.
Vacayo promises to give owners 10% higher income--no questions asked--so they can achieve financial freedom. The obvious places we lease are in popular neighborhoods where tourists flock. But we've realized that some gentrifying areas--for example by the airport, or slightly outside center city--can be great Vacayo hubs as well. Tourists, we've learned, want different things than residents, and are seeking value. This means that we can enter niche markets like Miami Springs or Dania Beach, where rents are lower and give owners generous offers. Often, these owners become our greatest evangelists because the truly need Vacayo!
This month, we decided to expand to Coral Gables and Fort Lauderdale/Dania Beach area. We chose large pool homes central to both the beach and airport. At Vacayo, we look for where we can make the greatest impact—not just the highest margins.
Vacayo Pitching on Republic's Demo Day:
I had a great time pitching and answering questions during Republic's Demo Day on March 1st. If you didn't get a chance to tune in, please watch it here : http://bit.ly/2FIFlxd.