Raised $148,698 from 258 investors on March 2, 2019
With Vreo, advertising can be embedded directly into the software to be part of the surroundings without interrupting the experience. Advertisers can present and deliver ads while the developer generates revenue.
Vreo’s cost-per-quality-view algorithm and use of blockchain technology allows a transparent, fair and secure monetization to cover the increased costs of developments.
And most importantly, produced content will increase in quality and longevity, as happily returning customers provide more income than those who bail out.
Vreo brings all 3 participants— the player, the advertiser, and the developer— of the gaming market together. Its marketplace approach enables easy access and demanded scalability. The PlugIn integration to graphical engines eliminates boundaries of devices, and lastly, blockchain technology provides substantial reduction of ad fraud.
We have two different tokens. The one offered in this offering (VREO) can be exchanged publicly and represents what we call “Proof of merit”. The other is used by our platform's customers (VIT) to ensure our in-game advertising solution can be made as transparent as possible. The token mechanics are designed with velocity in mind, and incentivizes to hold the VREO long-term, reducing available market supply.We make each view of an advertisement a unique transaction, therefore anyone issuing, placing or actually viewing an advertisement will perform transactions. This ensures the utmost open and transparent level of economic interaction imaginable today.
MeritCoin (VREO) is like a membership access used to access certain benefits from the Vreo marketplace. For example, companies can get a discount on the fees they owe to Vreo if they hold at least a couple of thousands units of VREO. Holding VREO also grants access to more features like our market intelligence, preferential matching and the opportunity to advertise within our marketplace.
Developers and advertisers can also use VREO to promote a game to gamers registered with the Vreo marketplace. Each VREO grants the right to advertise to one Vreo gamer a month. Once used, the tokens are locked up for a month; after that, they can be used to create a new promotion.
Any tokens that are not sold will be burned.
The ViewToken (VIT) can only be attained by Vreo customers, and helps our unique embedded in-game advertising solution remain as transparent as possible. To achieve this goal, we break in-game impressions into fractions if the view is not as favorable as it could be for an advertiser. This solves a big challenge of in-game advertising: the grey area around impressions of doubtful quality.
Game developers and advertisers need to foresee their future expenses and income accurately. Therefore, ViewToken (VIT) will be used as a system token that represents a countable quality ad impression that will be stored immutably on a blockchain. The score represented by VIT will be the basis for the calculation of the price to be paid between the game developer and the advertiser.
Thanks to our vast network of Launch Partners we have already garnered a notable potential reach of gamers across the world and have built a growing advertisement budget.
Daniel Gäbler, Crenetic Publishing
"This innovation and the easy-to-handle plugin convinced us to use the solution as soon as possible in our games. In times of a steadily growing freetoplay games market VREO has the potential to revolutionize the games advertising market and open up new ways to generate revenue."
Michael Reichert, Sviper
"The biggest benefits we see are the embedded integration of ads as well as the trust&transparency the Vreo solution provides. We are looking forward to toying around with the possibilities Vreo provides and can’t wait to see where the journey takes us!"
Pedro Pereira, eBonus Token
"Embedded in-game advertisement, a concept so simple yet so powerful - Vreo will greatly improve the way games are monetized!"
Playit Show, Xbox One
"We welcome every initiative that benefits both gamers and advertisers. There’s a huge amount of potential still untapped in video games, but this solution helps to shrink the gap."
Virágh Márton, PROJECT029
"We wholeheartedly support a solution that enhance gaming experience and help developers retain profitability at the same time."
Sergey Eremenko, O.S.A Game
"The mobile games are full of pop-ups and we are no fans of it. However, a marketplace and a Plug-In from Vreo provides us developers finally a great alternative, which is also widely accepted by our community."
Note, many of these individuals are solely employed by our German parent company and are not officers or employees of ShapingGames, Inc.
Co-founder and CEO
Andreas is a co-founder and CEO. Andreas has a rich history in gaming. Andreas founded Gateway VR Studios in 2016, a disruptive solution for Virtual Reality, gaming and digital content in general. Andreas was also responsible for bringing laser tag to Germany with LaserTag GmbH.
Co-founder and Managing Partner
Seasoned entrepreneur with strong focus on sales&acquisition and finance. Founded, managed and exited Ensys AG, a 500million+ revenue business in the energy sector. Alfred has years of experience which he is utilizing to enhance the Vreo experience.
Head of Partnerships
Egor is the mind behind the business partnerships, having incredible knowledge in the fields of sales and marketing. Egor has years experience in the line of business working for DHL and Asbis. This expertise is being used to excel Vreo into the future of game advertising. As a business developer, Egor looks forward to developing the future of video games through Vreo.
Ali is the CTO, the chief technical officer. Ali has worked with projects like BlueChips and other successful startups, acquiring more than 18 years of experience in the fields of software architecture and development. Ali also has a vast variety of volunteer experience in event and community organizing.
Analysis and Algorithms
Tino takes on a significant role within the Vreo team. Tino is the head of accounting and in charge of market research. Tino’s role within Vreo is vital when trying to introduce gamers, advertisers, and developers to the best and newest means of excelling performance.
Lukasz is a co-founder and Portfolio Director at Iconiq Lab. He worked as an Investment Manager with years of experience in finance, private equity and venture capital after acquiring a BA in Economic Relations and an MS in Finance.
Sam launched his first project in 1999. Today he helps us understand all the aspects of distributed systems like the Blockchain, while his focus is on business models beyond coin speculation.
Head of the Frankfurt School Blockchain Center at the Frankfurt School of Finance & Management. The expertise of Prof. Dr. Sandner in particular includes blockchain technology, crypto currencies, digital transformation and entrepreneurship.
Volker Dressel, CEO of MediaPlier, is a real veteran of the gaming industry. He held various management positions in mobile- and online-gaming companies. With his vast knowledge of brand and performance marketing he helped many startups with their roll out.
Josef is a technology-driven multilingual business developer since 12 years, with vast experience in the Distributed Ledger Technology investment space and co-founder of 3 successful startups, including Cryptoinvest.es, the biggest Spanish speaking crypto-network.
Ralf Heim is a German Technology Entrepreneur and Founder of Fincite and Fincite Ventures, who create Asset Management for a connected, digital world. Before Fincite, Ralf lead the business development of a BI/big data company and built analytical systems for companies/central banks.
Fryd is the Director of Business development at Skillz, the leading mobile eSports platform. Prior to Skillz, Fryd lead business development for 8i and Omnivirt, two VR focused companies. Fryd also founded Instapray and was the US General Manager of Social Media Interactive.
Mr. Keyness Cheng is working as GM of Global Development in Merculet, focusing on bridging China and overseas, including mobile apps & blockchain projects. He has 8+ years experiences in global business and successfully brought several China products & apps to overseas as well as establishing a China office and building a local team for the US based platform Taboola, signing 100+ partners in 1 year.
Barış Özistek led the sale of two successful internet companies in the SHR Group, which he joined as CEO in early 2011, to foreign investors. Since 2013, he has been serving as the CEO at Netmarble EMEA. Mr. Özistek is one of the founders and a board member of “StartersHub”, the largest venture building program that supports startups in Turkey.
SICOS guides startups through the process of conceiving, planning, and implementing ICOs. SICOS is primarily responsible for connecting Vreo with relevant partners for developing a token sale platform and drafting a workable business model. The SICOS team helped Vreo in compiling token-sale whitepaper, framing the token economic model and other relevant communication documents, with the best practice in place.
Vreo is developing a one stop ecosystem for all 3 major participants to not only simplify and enhance the process of B2B aspects in these industries, but also to involve and reward the gaming community.
Game developers and advertisers should gain easier access and bring value to each other. We also believe that the largest entertainment and advertising industry should take the user base into consideration and let them participate through our unique ecosystem. This can only be achieved by combining the value and needs of all 3 sides to establish a system with mutual benefits for all parties.
The smallest investment amount that Vreo is accepting.
Token DPA (Late Stage with Escrow)
If the campaign is successful, you’ll receive a Token DPA for your investment.
The DPA is not equity or a token itself, but a loan that payable in tokens in
the future, with interest.
If the campaign is successful, you’ll receive a Token DPA for your investment. The DPA is not equity or a token itself, but a loan that payable in tokens in the future, with interest.
The amount of time Vreo has to pay out your investment in tokens.
If the DPA isn't repaid with tokens after that time, it will be payable in cash
The interest amount that will accumulate on your investment
if it’s paid back to you in cash.
10% before 6 months, then 20% if repaid before maturity
The interest amount that will accumulate on
your investment if it’s paid back to you in tokens.
75% of net debt amount before 2 years
How much you can get back of your investment if you choose to cancel
the Token DPA before it’s paid back.
$50,000 – $1,070,000
Vreo needs to raise
before the deadline. The maximum amount Vreo is willing
to raise is $1.07M.
Vreo needs to reach their minimum funding goal before
the deadline. If they don’t, all investments will be refunded.
The VREO token entitles holders to certain rights within the Vreo ecosystem, including the rights to use certain products, and receive discounts on and preferential treatment for those products.
Tim Draper: Now why don't we go on to the next entrepreneur.
Jesse Draper: But first, let's see what's going on behind the scenes.
Andreas Schemm: Hi my name is Andreas Schemm, and I'm the CEO and founder of VREO, and we are doing in game advertising secured through blockchain technology. Nearly all of us are gamers ourselves, and we love to play with our friends online, but some of them are from Eastern Europe, where money is a bit more tight. And so we thought why don't we invent a way how we can monetize gaming without interrupting the user experience. What I'm excited about is that we could continue playing with all of our friends all over the world without being interrupted in our gaming experience and we could be sure that [inaudible 00:17:12] dies down, and no more money as being lost on digital advertising.
Andreas Schemm: Super exciting to be here with the Drapers because it's a great opportunity to reach people all over the world, and I also know some of them are very interested in blockchain, which is awesome for us, and basically just present our idea to a broader audience.
Jesse Draper: Welcome to Meet the Drapers. So give us your pitch.
Andreas Schemm: So my name is Andreas Schemm. I'm the CEO and founder of VREO, and what we do is embedded in game advertising. We are gamers ourselves at VREO, we don't like the interrupt [inaudible 00:17:45] or the pay to win or the high up front prices. So we developed a solution to embed ads inside video game as part of the surroundings. More like product placements in film and TV, billboards in the real world, we provide that infrastructure for games, and we use blockchain technology because they want to solve another problem, which is ad fraud.
Andreas Schemm: There's a lot of ad fraud going on with 12.5 billion dollars lost every year.
Tim Draper: How does the ad fraud work?
Andreas Schemm: Like bots and click farms or the fishing websites.
Jesse Draper: Yeah, you fell for one of these before.
Tim Draper: I'm sure I have.
Jesse Draper: Yeah.
Tim Draper: I'm running an ad, and here are the 500000 times people have clicked on it, but the bot clicked 500000 times, people didn't.
Andreas Schemm: How our blockchain solution works is we want to verify that a real person has seen an ad, so we write into the blockchain the metadata of every single ad impression. What game developer, what advertiser, also how long have they seen the ad, how big was the ad on the screen? It's also dynamic billing. The better the ad impression, the more the advertiser has to pay and he only has to pay if a real person has seen it and for at least some time. We don't even have a click-through because we don't want to interrupt the user experience.
Tim Draper: You're assuming the advertiser does not want click-through.
Andreas Schemm: We do, but that's why we do it two-fold. we know you have seen an ad from where it was on your screen, how big was it on your screen, did you come nearer, and once you go into our marketplace and claim your rewards, which we give you in our tokens, then you get shown the ad again. so the best of two worlds, combined without interrupting the user.
Tim Draper: So a bot could go in there and play the game over and over and over and go very quickly straight to all the straight to all the big screens.
Andreas Schemm: We have user registration at our platform, and also we do pattern tracking, and if a user does the same routes 20 times a day, or even 20 days in a row, we can track that. So that basically minimizes the amount of money the botters could make.
Sanjay Nath: Who is the actual customer?
Andreas Schemm: So actually have three. The advertisers cannot reach gamers right now. We introduced it, not only for mobile, but for PC, console, vr, ar as well. The developer gets a new way to finance his games that is not that pesky, I would say. And the user wins because he get some tokens from us for participating, and basically verifying that a real person has seen the ad.
Sanjay Nath: If you look at larger players like [Inmobi 00:19:49] and Admob that power the mobile ads, how do they fit in the ecosystem?
Andreas Schemm: They come between the game. Basically you play the game, then you watch the ad. Out solution is while you play the game. Of course we are competing for advertisiing budgets, but we can absolutely be used addition and our blockchain solution could even be adopted to other models as well.
Tim Draper: Are you hoping that some of these developers look at your technology and say I know, I'm going to create a game that's completely around ads and tokens?
Jesse Draper: He's selling an ad company dad.
Tim Draper: I get it. And think that's a little out of ...
Jesse Draper: But you're thinking we're playing Mario Brothers and like going to get all of the mushrooms.
Andreas Schemm: I have a demo actually.
Tim Draper: Yeah go ahead, do demo, that'd be great.
Andreas Schemm: So basically just what you see here, this is the Unreal Engine, a game developemtn engine. So here you can see a house and a forest. This is an ad space and when the user comes in he sees,
Matt Wilkerson: Hey chuck, you're from [inaudible 00:20:38]. This is so exciting. [inaudible 00:20:40] breakthrough in all sorts of areas.
Tim Draper: So it's audio and video too.
Matt Wilkerson: It could be both.
Tim Draper: Maybe we should build a house that has a big billboard at the top ...
Jesse Draper: Yeah.
Tim Draper: That says Meet the Drapers on it.
Jesse Draper: Great idea.
Tim Draper: I think it's a great idea.
Abishek Punia: I feel like advertising is really blossomed in value, partially because you can get customized ads. Because you have access to a lot of data that these ad distributors are able to get. I don't think you can get that same symmetry in a game. While you might be preventing [inaudible 00:21:07], it might not be as effective.
Andreas Schemm: We have gamer IDs. So if you're a gamer, and we present to you five car ads, and you look at them, and we present to you five beverage ads, and you see them and you look away, then we have found out you probably not that interestedin beverage ad because you don't look at them. And we have a matching algorithm to provide the best matches possible because this is dynamic. This isn't there forever.
Tim Draper: And the user gets a token for looking, right?
Andreas Schemm: Exactly.
Tim Draper: So are you launching a token, or are you raising money for your business?
Andreas Schemm: We're luanchign a token. And we actually have a two token model. The one token I've already described where all the metadata goes. And the other one is the one we are basically issuing.
Tim Draper: Why wouldn't it be just one token?
Andreas Schemm: As an advertiser, if you want to spend 50,000 on advertising, you want to get the value of 50,000. And as cryptocurrency is usually fluctuating, you don't want to get 30K or 150K. You want to get 50K. Our internal token is stable, doesn't fluctuate, and the other one, the access one, the more tokens you hold, the more access you get to our market intelligence, to reduction of transaction fees, to the possibility to advertise within our ecosystem. It's the one that is on the marketplace and it's being traded. And the more reductions they want, the more tokens they have to have.
Andreas Schemm: We already have some launch partners. Now we can reach up to 40 million of gamers and we have found advertisers that have signed with us which have over 150 million dollars in advertising budget every year and as out tech is basically already there, we are very likely to issue our first use cases this year.
Abishek Punia: I'm surprised the nobody as tried to put billboards or some sort of logo within games. In fact I would think that they have.
Tim Draper: They are. Oh, they are.
Andreas Schemm: Currently, I agree, there are solutions for that and some use cases were generated by other companies, but that's mainly static. So you put it in once, and it's there for the whole game. And that's difficult to price. If a game gets sold like 5 million times, let's say. How many people actually see the ad over there. You don't know. The developer doesn't know, and the adavertiser doesn't know. So how does he price it? The developer says well potential reach of 5 million. Advertiser says potential reach of 5000.
Andreas Schemm: So with our dynamic solution, we only pay for what has actually happened. And that is a new approach.
Tim Draper: What's your background?
Andreas Schemm: Laser tag in Germany. I created a franchising chain and the community management and also the German laser tag league is still up and running. So my background is basically PR, community building. We of course have coders. Like with have a [inaudible 00:23:18], we have two [crosstalk 00:23:19].
Tim Draper: Are you the founder?
Andreas Schemm: Yes.
Tim Draper: Why do you care about this?
Andreas Schemm: Because I'm a gamer myself. A lot of my friends and my coworkers, we game together and we have a lot of friends, for example, in Asia and in Eastern Europe, and they cannot pay for all these triple $80 titles. So we want to make it more accessible. But not through pay to win where just the guy wins who throws in the most money or where you get interrupted and just wait for a few seconds.
Abishek Punia: But then on the flip side, the banner and ad itself might cheapen the gaming experience.
Andreas Schemm: So we don't want games that are there to advertise. We want ads that help with the game basically. There are even studies that have shown that in game advertising that is embedded has the highest acceptance rate with over 90% plus. So there are studies to prove that what we are doing is the correct approach.
Jesse Draper: Well thank you so much.
Andreas Schemm: Thank you.
Tim Draper: Thanks for coming to Meet the Drapers.
Andreas Schemm: Yeah, thank you so much.
Tim Draper: All right.
Jesse Draper: It was so nice to meet you.
Andreas Schemm: I had a lot of fun and there are a few surpises. I think I should have talked a bit more about my team. But there were so many questions and they were so engaged in what we are doing that I basically got lost and forgot about it. It was really easy to talk to them because they were really involved and I was positively surprised how much they knew about in game advertising. Like that was a very specific topic but they were well prepared.
Andreas Schemm: I think Tim Draper would invest in us because he is very interested in cryptocurrencies and in blockchain, and that's what we are basically enabling through our solution. To bring blockchain to gaming and to advertising, which hasn't been done before. People should investin us because what we do is the future. Our solution enables us to basically get everybody onboard. It's a triple win solution for developers, for advertisers, and for gamers themselves.
Jesse Draper: So what do we all think?
Tim Draper: I liked him. I think he's into it.
Jesse Draper: I liked him to.
Tim Draper: He kind of has a good feel to him.
Jesse Draper: He has a good vibe. Very positve guy.
Tim Draper: I've seen a couple of companies where they're doing in game advertising and some that have done tokens.
Sanjay Nath: I think I'm separating the, what he is trying to do in gaming from the tokens because it looks like there could be different monetization models.
Abishek Punia: Well first I'm not convinced that this needs a token. At least not immediately to prove out that it works. Second, a lot of games have like a role playing element to it. So if you see like an Xbox ad in like a medieval knigth game, it's kind of weird.
Tim Draper: What he's saying is, "I won't interrupt your user experience. And a good designer might be able to design in these ads and make it a lot easier."
Abishek Punia: There have been a lot of successful models that have been able to monetize without advertisings at all. I feel like once games do blow up like serious, long term games do blow up, they won't use this.
Sanjay Nath: I think he definitely has the background and he has the passion.
Jesse Draper: Seems to have been in advertising his whole life.
Sanjay Nath: I think as far as the team is concerned, we didn't get enough into the rest of the team and how he's going to execute it. If we move from the team to the market size, not sure how big the market size is and how differentiated it is. You can be based in the valley, but maybe the market is outside the US. Because he seems to understand the German market very well. He was talking about laser tag too, which is like news to me, right?
Tim Draper: When he lit up, it was when he was talking about laser tag. His eyes lit up and something he did in the past instead of lighting up for something he's gonna do in the future.
Jesse Draper: Let's consult the crystal ball because, I don't know, I feel like your digging.
Tim Draper: VREO. I need the crystal ball for this one. Are we feeling VREO. VREO. VREO. Okay. I got something.
Jesse Draper: Okay. What do you guys think? Ready? Thumbs up, thumbs down, thumbs all around.
Tim Draper: Oh, that's interesting. I was the most optimistic. The reason I'm more optimistic, I think, is that this is a really big market.
Jesse Draper: I don't know how big it is. That's what I couldn't figure out.
Tim Draper: Gaming is growing super big. His boat might rise with the tide.
Jesse Draper: Okay, well we all didn't think so. We completely disagreed.
Tim Draper: Which I'm perfectly comfortable with in my life. That's the way it's aslways been. And then eventually people come around to my way of thinking. That's usually the way it works. You, the viewer ...
Jesse Draper: Oh yes, you.
Tim Draper: ... can decide. Go to MEETTHEDRAPERS.COM and you can invest. Let's bring out our next entrepreneur, but first, let's see what's going on backstage.
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