Entrepreneur seeks to empower people in the rental community
Ofo Ezeugwu is striving to empower the rental community. He is the co-founder of Whose Your Landlord, a web application that rates landlo...
First platform for renters to review home providers and connect with neighbors
Providing informative, edutaining content to empower renters
65% of households in the US, under the age of 35, rent their home
Investors include Ben Franklin Tech Partners and CorLyst Group
Strong partnerships with Allstate, American Express, & Roadway Moving
Features in NowThis News, Blavity, The Philadelphia Inquirer, Black Enterprise, etc.
Renter visits www.whoseyourlandlord.com
Renter posts a review of their current (or previous) home provider, or:
Renter searches for homes in their desired area and filters by parameters of choice
Renters interested in inquiring about available listing can provide their credit report, background history, and eviction history directly to the landlord posting the listing
Throughout their stay, renters can read and engage with WYL featured content to assist through different living situations.
Review your landlord:
Search for homes:
Edutaining content and peer-to-peer support
Helping landlords (apartment buildings, property managers, condos) improve their services
Respond to reviews
Learn exactly how to improve services
Understand behavioral and moving trends
Average age of a WYL user: 25
40% of user base are college students
80% of user base are millennials (btwn the ages of 18 and 34)
66% of millennials are actively renting in the market
The homeownership rate amongst those under 35 has dropped 7% over the last decade
More than 35% of the US currently rents their home or apartment (and 65% of those who are 35 and younger)
Start with colleges and millennial hubs in Philly & Brooklyn – WYL’s home markets
Focus on college towns and renter hubs in fastest growing US cities – Austin, Houston, Charlotte, Seattle
Expand across the US working with universities and local municipalities to provide renter insights and resources
Become the preeminent location where people go to for rental matters
Use WYL’s voice to push change and foster equilibrium between renters and landlords
Allstate to sponsor 2018 NYC program
College and community focused
Charismatic with vibrant social media following
Organize events, review gathering strategies, form local partnerships to advance WYL reach
Hire new crop of young ambassadors
5 – 7 ambassadors per team
Assembled ambassador team
Created and disseminated targeted content online
Lined up local press features
Became part of the community through our events
Total Investment from WYL: $12k
Google integrated our data in Philly for housing searches
Garnered 4,000 reviews
Added 80,000 new community members (renters)
Generated $50k in revenue due to partnerships established
Peace of mind
Establishing a connected neighborhood
Safe, secure, quality rental experience
Revenue Split By Percentage
40% - Paid Partnerships: Companies like Allstate (renters insurance), Roadway Moving, American Express, etc. want to get in front of our user base through our content videos, blog posts, newsletters, and on site banner inclusions. Our deals have ranged from $10k to $100k+, and this will only continue to grow.
45% - Landlords Paid Listings: As WYL expands, we plan to charge market rate subscription pricing for home providers to post their available listings on the platform.
15% - Verified Tenant Info: Through our partnership with TransUnion, renters can request their credit report, background check, and eviction history. We split revenue with TransUnion.
Merchandise (ancillary revenue): People can snag our backpacks, T-shirts, and tanks online. Our brand ambassadors/influencers promote the brand and spread the word about the community.
Based on market trends and the current growth trajectory, WYL aims to reach establish 10 major brand/content partnerships by the end of 2018 and 25 brand/content partnerships coupled with over 100,000 paid listings posted by the end of 2019. At that rate, WYL’s projected revenues for 2018 and 2019 should be $772k and $5.28M.
*Subject to market fluctuations
Ofo Ezeugwu, CEO Felix Addison, COO Nik Korablin, CTO
Hi! We’ve just launched our online campaign on Republic. We’ve primarily bootstrapped our company thus far, and have recently closed $250k in funding and are looking to close out our round with $50k more from our community (you guys!). It’s at this point that we know, in order to fulfill the vision of WhoseYourLandlord, we need to lean on our community to help us do so.
We are in a prime position to raise capital to expedite the growth process of WYL, and we know we need our community, our users, our supporters to be evangelists of our cause. We’ve built WYL to empower and to inform the millennial renter. We’ve been able to amass over 10,000 reviews and 330,000 users in the last few years. The time is now for us to pin our ears back and build something that fully services renters all across America and allows for us to create a stronger voice for just, fair, and quality living. Seeing as how the homeownership rate is down 7% amongst millennials, over the last decade, and down another 10% amongst folks aged 35 – 44 - we need to become better-prepared consumers, and we need to strengthen our collective voice.
What will we do with the capital?
Create a more engaging platform allowing renters to build robust profiles enabling them to message each other
Produce more video and written content particular to the next neighborhoods and cities of focus
Begin the production of a functional app that renters can keep with them at all times
Host quarterly WYL Community events to encourage more connectivity between millennial renters
Why you should invest?
Thanks to the Obama Administration and the changes to the JOBS Act in spring 2015, anyone can now invest in companies. Investing is no longer reserved for the fat cat with deep pockets. And, we are no longer reliant on accredited investors – folks making $200,000 annually and/or having assets worth $1M+.
This is the perfect opportunity for millennials, communities of color, and for people with new money to get their toes wet in the investment game. We need to be the future we want to see. So, instead of us waiting around for established investors to get a product many of them don’t have to use, we figured it made the most sense to go right to the people.
The reality is, the American Dream is changing. Economic disparity is blatant. And, millennials aren’t owning homes at the same rate as their parents. If the dream has been diminished, let’s work together to ensure that what’s left of it doesn’t ignite in flames. The way you do that is by investing in a company that’s looking to inform, embolden, and build your community. The way you do that is by investing in WhoseYourLandlord.
Personal thank you note from Ofo Ezeugwu, our CEO + Shout out on social media.
Receive WYL updates and product announcements before the general public + Receive a WYL T-shirt + All previous perks
Receive a WYL swag bag (bookbag) with t-shirt + All previous perks
Free access to all #WYLCommunity events + All previous perks
Receive a photoshoot with WYL and get your set of photos displayed on the The Community for 1 month + All previous perks
Mixing in some accent pieces with your current furniture, WYL will reimagine and redesign your apartment giving it a cool, chic, warm feel. Get your newly swagged out spot featured in WYL's online web content series + All previous perks
The WYL Team will dedicate one of its quarterly community days to working with a charity of your choice. WYL will also encourage our community to interact with and learn more about the charitable organization + All previous perks
-Paid Partnerships: Companies like Allstate (renters insurance), Roadway Moving, American Express, etc. want to get in front of our user base through our content videos, blog posts, newsletters, and on site banner inclusions.
-Landlords Posting Listings: As WYL expands, we plan to charge market rate subscription pricing for home providers to post their available listings on the platform.
-Credit Reporting: Through our partnership with TransUnion, renters can request their credit report, background check, and eviction history. We split revenue with TransUnion.
-Merchandise: People can snag our backpacks, T-shirts, and tanks online. Our brand ambassadors/influencers have helped make this a real thing.
WYL brings the following:
-Creating peace of mind – Find a good living situation with a good landlord
-Establishing a connected neighborhood – We’re creating an online space for neighborhoods to share info and truly connect
-Safe, secure, quality rental experience – Use city insights and your peers’ experiences to make a decision
-Stay informed – Consistent content and references to continually assist renters throughout stay
-Instilling trust – Our founders live in Bedstuy, Bklyn & are a part of the community. Everyone can rally behind them to win together
We want to make housing fair and bring genuine quality to the space. Information and access to it are the great equalizers in any industry. An empowered, unified renter base makes the world a better place. We may not all own the properties we reside in, but it's imperative we take control of our experiences within them.
NYC, PHL, DC. We're focusing on the northeast, first, and then expanding from there.
We'll establish a platform that is stickier in that it will allow for better communication amongst renters in the WYL Community. Additionally, we'll be able to create 20 more edutaining and informative videos which we'll use to connect with our expanding user bases in PHL, DC, and NYC. We'll begin adding 50k new users per month and will be able to reach an additional $250k in revenue.
I invested because I believe in WYL, the WYL team and Ofo!! Wishing y'all continued success.Tai NehisiInvested 6 days ago
This is a phenomenal team and if anyone can scale this service - it's them!Jessica McGloryInvested 6 days ago
I invested because i believe this is a perfect opportunity for beginners. This is a wonderful opportunity for me to build wealth fo my family.Darrell RiceInvested 13 days ago
I invested because in the near future people will not own a property and renting will be the first option also a subscription that will be the next step. because of that, I´m gambling in WYLL to be a major player in this market.Carlos Andres Jaramillo AbadInvested 13 days ago
Lets disrupt the rentals market.Jared SchlarInvested 14 days ago
I enjoy helping entrepreneurs.Damien YooInvested 16 days ago
I randomly came across th app/ saw your startup ....im a fair, attentive landlord who provides a great living experience. Yet im also planning on growing my investment property portfolio & I believe this app would help me do so.Nicholas VazquezInvested 18 days ago
I want to encourage new business ideas.Ravi Shankar ChittelaInvested 19 days ago
I believe your mission is a good one and I believe that there is an untapped demand for what you lot are supplying. And you're a black-owned business. :)DAVID ALTENORDInvested 19 days ago
WYL is a great service!Romell CummingsInvested 22 days ago
Find it fun, could be imported in Europe ?Christophe RemyInvested 23 days ago
I believe that transparency, owner/manager accountability, and affordability are essential for a tenant friendly housing market and WYL seems to agree!Ian HawleyInvested 25 days ago
Important ideaHans Joachim HoeltgeInvested 28 days ago
It's a service I need and others do as well.Natalie ForcierInvested 30 days ago
Like the ideaSelamawit GebrekidanInvested about 1 month ago
I see growth in digital renter's platform.Tyrone DownsInvested about 1 month ago
I invested because I believe in the visionMicheal EricInvested about 1 month ago
I believe the product is great. WYL is truly changing the community for the better, and the founding team is as solid as any can be.William PowerrInvested about 1 month ago
I believe in the ideaAhmad KhalifaInvested about 2 months ago
I invested because I believe in what Whose Your Landlord is doing for renters. The company has committed leadership at the helm ready to adapt to an ever-changing landscape. With a focus on helping communities, this is the company to invest in now.Mario PosadaInvested about 2 months ago
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