Engaging donors and influencers to make donating to charity more fun and rewarding
Leveraging sports gaming and pro athletes to transform the $410B charitable giving industry
Founder is a former NFL linebacker, philanthropist, and self-taught coder with direct access to talent
Engaged 160+ professional athletes across the NFL and NBA, with approximate social media reach of 185M+ fans
Raised $1.2M pre-seed funding from well respected private investors, including Duke Univ., Sand Hill Angels, Backstage Capital, and pro athletes
500 Startups graduate, ranked Top 5 in class by TechCrunch
Charitable fundraising is ripe for innovation, and Win-Win is leading the effort by improving the giving process for donors. By investing in Win-Win, you’ll enable us to capitalize on our validated product-market fit -- bringing Win-Win to the masses by scaling operations and leveraging our growing network of iconic athlete partners.
With your support, we can drastically improve charitable giving--increasing efficiency and value exchange, so anybody can positively impact the world!
Influencers have a unique ability to engage donors and raise awareness for charitable causes. For example, NFL superstar J.J. Watt led a fundraising effort across social media to support flood victims that resulted in $38M raised within two weeks.
Over 35% of Americans said they engaged with a cause because of an influencer’s recommendation. Of that 35%, over 50% shared awareness about the cause and made a financial donation. Yet there’s no one efficient platform to connect influencers with charitable causes, and to engage donors through influencer campaigns. Existing platforms feature outdated models that result in declining donor participation.
This has to change!
Charitable giving by individuals: $289B. Total addressable market: Giving online via raffles, auctions, or crowdfunding: $23B.
By making the process of donating online more engaging and fun, we believe we have a huge opportunity to capture and grow this $23B addressable market
Digital Marketing Total Spend: $266B. Total addressable market: Influencer marketing, is predicted to be a $10B market by 2020.
As we scale our influencer campaigns and user base, we will begin tapping into this market by offering customized sponsorships to capture the dedicated Ad spend from brands.
Enables pro athletes to now activate their entire fanbase in support of a charitable cause, instead of just a handful of wealthy donors.
Competitive gaming tournaments make the experience fun and ensures extended, repeated engagement.
Win-Win’s unique model properly incentivizes participation--EVERY fan who enters a tournament wins a prize, from first place to last place, regardless of how much they donate.
Tier 1: Epic Athlete Experience
Tier 2: Athlete-Related Prize
Tier 3: Brand-Sponsored
Win-Win pays zero cost for prizes
This ensures higher user acquisition and retention -- fans are more inclined to engage knowing they’ll win!
Because Win-Win helps pro athletes activate their fanbase more efficiently, in support of causes they care deeply about, the pro athletes promote Win-Win campaigns without being paid their normal influencer campaign fees.
To continue scaling its partnership network, Win-Win has established relationships within several large sports and talent agencies, including Wasserman Media Group and CAA Sports.
We’ve dedicated 24 months of intense focus on running live test campaigns and making data-driven iterations to improve conversion throughout the user journey.
During our beta campaigns, we reached over 1M social media engagements (likes, comments, views) on live partner campaigns. We’ve doubled the industry standard click through rate (CTR) for organic posts, seeing an average CTR of 1.44% across our latest campaigns.
Today, nearly 5% of people who click an athlete’s promotional link on social media fully convert into paid Win-Win users. The industry average for social media Full Funnel Conversion is 1.2%.
Beta Tournaments*: 41
Avg. Donation Amount: $53
Avg. Transaction Conversion: 22%
*13 tournaments hosted by athlete partners, 28 non-host test tournaments
Our platform truly benefits all parties involved, enabling each to simultaneously deliver and extract desired value.
Athletes: Efficiently increase awareness for causes they care deeply about, while increasing personal brand positivity
Fans: Gain access to pricless experiences with iconic athletes, while earning tax benefits
Charities: Benefit from increased exposure and acquire new donors, including millennials
Brands: Acquire new customers through customized campaign sponsorship
Win-Win implements a unique structure, partnering with Win-Win Foundation to offer donors the maximum tax deduction allowed by law.
20% of all funds is paid to Win-Win App Inc (3rd party entity) as part of the foundation’s administrative overhead.
“The average American believes that a charity should spend no more than 23% on overhead but that charities actually spend 36.9 cents on the dollar”
Source: NonProfit Times, “Where’d My Money go?”, a survey by Grey Mattter Research & Consulting
eBay deploys a similar working model.
Our platform was developed with expansion in mind, ensuring opportunities for massive scale.
With our high funnel conversion rates, we expect to scale revenue (and impact!) as we onboard partners with massive social media reach.
Colleges and universities
Win-Win aims to become THE go-to platform for any individual or entity with a fanbase or audience, seeking to raise funds for a cause or initiative. As partner expansion occurs, we will begin introducing new game formats more relevant to our new non-athlete partner types.
Within charitable giving, our direct competitors offer a different format to potential donors and varying business models.
Within brand sponsorships, there are companies with similar models that would indicate Win-Win’s value proposition to brands
HQ Trivia: their 12 minute real-time trivia game has attracted large brand deals. As Win-Win scales, we expect our games to garner strong brand interest because users are led by their favorite influencers and are more engaged, for longer.
Opendorse: creates efficiency for brands seeking to leverage sports influencers for endorsements. With our highly customized integrations, offering brands a unique cross channel ecosystem of campaign assets including social and digital media, content, and activations, we expect to attract brands seeking stronger engagement.
“Total Revenue” only consists of Win-Win’s portion of charitable proceeds and projected revenue from brand sponsorships. Total charitable dollars is not reflected.
In March 2019, we finalized an exciting partnership deal with Cannon Ventures, which results in our relocation to Houston, TX in July 2019. Win-Win’s new home will be within the world’s largest tech co-working space in the world, a 120,000 square foot facility called The Cannon. The facility sits on a 32-acre entrepreneurial campus within Houston’s newly established “Founders District”.
Note from the Founder:
First, thank you for coming to take a look at our Republic campaign page and learning about Win-Win. I’m so excited to be offering an opportunity for you to join us on this journey! I’m the type of person who puts in the necessary work and goes to lengths most people wouldn’t dare, for the purpose of representing my family, accomplishing my goals, and inspiring others. My life experiences and, the accomplishments throughout, are a testament to my work ethic, and I pride myself on breaking down walls and overcoming adversity -- I’ve had to do it my entire life.
This is why I’m so excited! I know the work that I’ve put in, the great work our growing team has put in, and the valuable time our investors and advisors have invested in us. The world is getting ready to see the fruits of that labor, and our continued labor, so I’d like to welcome you aboard before we take off!
My wife and our two kids, MJ and Leila
Lisel Welden, Sr. Marketing Advisor:
Malcolm Jenkins, Partner Development Advisor:
Kwame Anku, Sr. Strategy Advisor:
Your investment will help us be the future of fundraising!
The smallest investment amount that Win-Win is accepting.
Win-Win needs to reach their minimum funding goal before
the deadline. If they don’t, all investments will be refunded.
The Crowd SAFE is an agreement for future equity in the startup,
meaning that it can convert to equity in the future.
The Crowd SAFE is an agreement for future equity in the startup, meaning that it can convert to equity in the future.
$25,000 – $1,070,000
Win-Win needs to raise
before the deadline. The maximum amount Win-Win is willing
to raise is $1.07M.
I believe in Black Entrepreneurship and PhilanthropySanders AduInvested 19 days ago
I invested because I believe that professional sports could be a great market for charitable giving.Nicholas KnowlesInvested 14 days ago
I invested because I believe that Win -Win is a great way to raise money for charity.Baron HuntingtonInvested 8 days ago
It’s amazing to see a company based on giving! I believe in the vision.Shillen GoodlinInvested 2 days ago
I like games. And I like giving. What more is there to say?Victoria FilipowskiInvested 1 day ago
Really think its a great company with a great idea.Russell PinkneyInvested 1 day ago
This seems like a really good cause. Truly sounds like a "Win- Win" for everyone.Jeff SimsInvested 12 minutes ago
I believe in Mike!Kenneth MurphyInvested 6 minutes ago
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