Engaging donors and influencers to make donating to charity more fun and rewarding
Leveraging sports gaming and pro athletes to transform the $410B charitable giving industry
Founder is a former NFL linebacker, philanthropist, and self-taught coder with direct access to talent
Engaged 160+ professional athletes across the NFL and NBA, with approximate social media reach of 185M+ fans
Raised $1.2M pre-seed funding from well respected private investors, including Duke Univ., Sand Hill Angels, Backstage Capital, and pro athletes
500 Startups graduate, ranked Top 5 in class by TechCrunch
Charitable fundraising is ripe for innovation, and Win-Win is leading the effort by improving the giving process for donors. By investing in Win-Win, you’ll enable us to capitalize on our validated product-market fit -- bringing Win-Win to the masses by scaling operations and leveraging our growing network of iconic athlete partners.
With your support, we can drastically improve charitable giving--increasing efficiency and value exchange, so anybody can positively impact the world!
Influencers have a unique ability to engage donors and raise awareness for charitable causes. For example, NFL superstar J.J. Watt led a fundraising effort across social media to support flood victims that resulted in $38M raised within two weeks.
Over 35% of Americans said they engaged with a cause because of an influencer’s recommendation. Of that 35%, over 50% shared awareness about the cause and made a financial donation. Yet there’s no one efficient platform to connect influencers with charitable causes, and to engage donors through influencer campaigns. Existing platforms feature outdated models that result in declining donor participation.
This has to change!
By making the process of donating online more engaging and fun, we believe we have a huge opportunity to capture and grow this $23B addressable market
Digital Marketing Total Spend: $266B. Total addressable market: Influencer marketing, is predicted to be a $10B market by 2020.
As we scale our influencer campaigns and user base, we will begin tapping into this market by offering customized sponsorships to capture the dedicated Ad spend from brands.
This ensures higher user acquisition and retention -- fans are more inclined to engage knowing they’ll win!
Because Win-Win helps pro athletes activate their fanbase more efficiently, in support of causes they care deeply about, the pro athletes promote Win-Win campaigns without being paid their normal influencer campaign fees.
To continue scaling its partnership network, Win-Win has established relationships within several large sports and talent agencies, including Wasserman Media Group and CAA Sports.
We’ve dedicated 24 months of intense focus on running live test campaigns and making data-driven iterations to improve conversion throughout the user journey.
During our beta campaigns, we reached over 1M social media engagements (likes, comments, views) on live partner campaigns. We’ve doubled the industry standard click through rate (CTR) for organic posts, seeing an average CTR of 1.44% across our latest campaigns.
Today, nearly 5% of people who click an athlete’s promotional link on social media fully convert into paid Win-Win users. The industry average for social media Full Funnel Conversion is 1.2%.
Our platform truly benefits all parties involved, enabling each to simultaneously deliver and extract desired value.
Win-Win implements a unique structure, partnering with Win-Win Foundation to offer donors the maximum tax deduction allowed by law.
Our platform was developed with expansion in mind, ensuring opportunities for massive scale.
With our high funnel conversion rates, we expect to scale revenue (and impact!) as we onboard partners with massive social media reach.
Win-Win aims to become THE go-to platform for any individual or entity with a fanbase or audience, seeking to raise funds for a cause or initiative. As partner expansion occurs, we will begin introducing new game formats more relevant to our new non-athlete partner types.
Within charitable giving, our direct competitors offer a different format to potential donors and varying business models.
Within brand sponsorships, there are companies with similar models that would indicate Win-Win’s value proposition to brands.
“Total Revenue” only consists of Win-Win’s portion of charitable proceeds and projected revenue from brand sponsorships. Total charitable dollars is not reflected.
In March 2019, we finalized an exciting partnership deal with Cannon Ventures, which results in our relocation to Houston, TX in July 2019. Win-Win’s new home will be within the world’s largest tech co-working space in the world, a 120,000 square foot facility called The Cannon. The facility sits on a 32-acre entrepreneurial campus within Houston’s newly established “Founders District”.
Note from the Founder:
First, thank you for coming to take a look at our Republic campaign page and learning about Win-Win. I’m so excited to be offering an opportunity for you to join us on this journey! I’m the type of person who puts in the necessary work and goes to lengths most people wouldn’t dare, for the purpose of representing my family, accomplishing my goals, and inspiring others. My life experiences and, the accomplishments throughout, are a testament to my work ethic, and I pride myself on breaking down walls and overcoming adversity -- I’ve had to do it my entire life.
This is why I’m so excited! I know the work that I’ve put in, the great work our growing team has put in, and the valuable time our investors and advisors have invested in us. The world is getting ready to see the fruits of that labor, and our continued labor, so I’d like to welcome you aboard before we take off!
My wife and our two kids, MJ and Leila
Your investment will help us be the future of fundraising!
The smallest investment amount that Win-Win is accepting.
Win-Win needs to reach their minimum funding goal before
the deadline. If they don’t, all investments will be refunded.
The Crowd SAFE is an agreement for future equity in the startup,
meaning that it can convert to equity in the future.
The Crowd SAFE is an agreement for future equity in the startup, meaning that it can convert to equity in the future.
$25,000 – $1,070,000
Win-Win needs to raise
before the deadline. The maximum amount Win-Win is willing
to raise is $1.07M.
We are using Republic's Crowd SAFE security. Learn how this translates into a return on investment here.
Hi, my name is Sarah. I’m from New Jersey. Sarah has been a Win-Win user since December 2017. What I like most about Win-Win is that I am very big into sports and Win-Win is a way to donate to charity to compete for different prizes. Sarah found Win-Win when Malcolm Jenkins announced his tournament on Instagram. I donated to the Malcolm Jenkins foundation because I am a big Eagles fan and I felt that was my way of giving back to my favorite team. ...and she won two prizes. K3v3tt: one more post to thank @trywinwin. I won @malcolmjeknins27 @themjfoundation shirt and an added autographed picture. As an @philadelphiaeagles I couldn’t be any more excited. Thank you win win you rock!!! #winwin #lovethem #charity #donate #dogood #nfl #malcolmjenkins #football #trywinwinYou really do get into it and literally every year there’s always a different player and a different charity. Sarah has donated and competed in multiple Win-Win tournaments K3v3tt: Got hom today to find a package from my new favorite charity @trywinwin. I came in 5th place on a football pool and won a @tcrawford98 autographed football jersey. #winwin #cowboys #charity #nfl #football #love #donateEvery five minutes I remember doing these competitions I scroll through my phone and hit the refresh button to see like what my ranking is. Its just very addicting and very exciting. #GamifiedGiving :) I would recommend Win-Win to anybody out there who is big into sports and you’ll most likely see some of your favorite players. Win-Win. Social Games For Social Good
Yo, Win-Win do it big though. Patrick Peterson Tournament Top Prize Experience. John Crutcher - 3rd place winner. Ronnie West - 1st place winner. Michael Levin - 2nd place winner. Top tournament winners flew on a private jet with Patrick Peterson. They flew into baton rouge, Louisiana for the LSU vs Alabama football game.
VIP all access. Up close and personal! Yo Win-Win do it big though
Whats up everybody, this is Ashley with Win-Win. And we’re here at the Oakcliff YMCA in Dallas Texas along with Tyrone Crawford of the Dallas Cowboys to give deserving families toys for Christmas. I’m ready to get som toys! Thank you so much for this blessing. Tournament proceeds provided Christmas gifts for kids living in low income, single parent homes. I need a hug. Kids were surprised with their entire wishlist! From Win-Win and the Dallas defensive line, we want to wish you guys a very Merry Christmas. Thank you Win-Win!
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