How will you make money?

The company is positioned to capture revenue through two revenue streams.

The first revenue stream, a B2C play, is a “freemium,” direct to consumer model. The initial download of WolfPack is free to users, allowing basic functionality with up to total of 8 rides per year. A Premium tier (allowing for greater control - route planning, unlimited rides, chat, etc.) is $5.99/month or $59.99 a year. Converting users to premium will generate the "staple" cash flow.

The second revenue stream, a B2B play, is based on working with Affiliates and growing an ecosystem of rider and group travel-assisting solutions that will help us provide more value to those users. This activity happens in parallel to the B2C play. 

Affiliations will generally be pursued through revenue share agreements; we seek affiliate partners who offer services of interest to our users. To date, WolfPack has started creating relationships with different entities, one of which is market-leading motorcycle rental company EagleRider (we are already part of their affiliate program) and others that cannot be disclosed as we are still integrating our systems with them. 

How do you acquire customers?

Since we are focusing on user acquisition and market share in the first 12-24 months of company’s existence, much of our marketing attention and resources are dedicated to customer acquisition.. This has been valuable as it seeds viral, organic growth which serves as a multiplier to our investment. This trend will continue as more and more resources will be made available to use, allowing us to increase our market share, year over year, significantly. 

Our customer acquisition strategies involve:

1. Social Media outreach on Facebook, Instagram, and Twitter. 

2. PR through bloggers, online publications, etc. (a selection can be seen in the "Press" area of the Pitch section). 

3. Industry Trade Show participation: We have participated in the International Motorcycle Show in NYC, and DC, presented at CES and participated in different industry events. 

4. Worthy Cause Affiliation - We will be partnering with charity organizations that appeal to our customer demographics. Our goal is to donate a portion of our subscription revenue to charities selected (optionally) by individual users. We see this as a way to give back while also providing an appealing reason for new users to consider a WolfPack Premium subscription.

What is your product? What are the Key Features?

Traveling in groups is a lot of fun (in cars, bicycles, motorcycles or on foot), yet there are two major challenges that come up:

1. Keeping the group together, so individuals do not get separated / lost.

2. Communicating within the group in "broadcast" mode, rather than one-to-one.

WolfPack is aimed to solve these two challenges, improving the overall group traveling experience. We are an automotive technology company initially focused on connecting motorcycles. Our patent pending technology provides integrated navigation, radar, and communication via a rider’s mobile phone. As part of the $5 billion smart vehicle industry, our technology will monetize through B2C product sales and commissions paid by travel and hospitality companies generated through customer bookings made within the product.

WolfPack is accessed through a mobile app that provides an integrated experience for traveling in a group. A rider will typically start by creating a group ("wolf pack"), and inviting fellow riders to join it. As this is done, the user can organize a group route of travel ("run") at a specified time and date, while adding way points to increase the quality of the ride and making it more interesting.

Once on a ride, all riders experience an on-ride navigation interface and see the relative position of other riders on the WolfPack radar, thus allowing the group to keep together and get alerted if/when members are falling behind. While providing this experience, WolfPack allows the riders to communicate safely using a customizable three-tap system.

Key features of the WolfPack Application:

Mapping and Routes – WolfPack is built atop the Google Maps system. Through the use of Google Maps API we make sure that the maps are always available and are up-to-date. Yet we expand on this platform by overlaying enhancements  on top of the standard Google Map in a way that makes the WolfPack experience unique. WolfPack provides an integrated turn-by-turn group navigation and communication system.

Group Navigation – Our first priority is keeping the group of riders together. Hence, our technology provides each and every member of the group with the same route and map, with turn by turn instructions relative to their position on that route. 

Radar – In addition, every rider in the group sees the relative position of other riders in a radar overlay to the map. This allows the rider to keep formation and position within the pack, and the larger group to stay together. As the ride progresses, gaps become quickly apparent (even when riders cannot see each other), allowing safe adjustments by individual riders. If a rider falls outside a configurable radius, this is indicated on the radar, allowing the pack to slow down or even track back if needed. 

Group Communications – The second biggest issue with group riding is communication. The number of people involved in some rides makes coordinating while on the ride a source of frustration and confusion. To solve that problem we created a “group broadcast” messaging solution that allows pack members to communicate. A user can customize up to four messages before they begin their trip. With just a couple of taps on the screen, these messages appear as buttons; tapping a message button sends the message to all users. The WolfPack interface allows such "broadcast" communication with virtually no distraction to the sender. Once a rider sends a message, all other riders receive that immediately on their screen in a safe manner, without the need to make calls, type or send hand signals.

Group Management – a “WolfPack” is a group of friends who want to travel together. Each rider may have as many packs with any number of friends in each. When a pack is ready (whether it is a pack of 2 or 10), it can be invited on a run. Once invited, each member will immediately receive the run plan, starting point, start time, and other details.

Run Management – Runs are trips that a pack will experience together. Any rider may create a run by specifying:
• Start Date / Time
• End Date / Time
• Starting (meeting) point
• Destination
• (optionally) Waypoints can be added to the run by premium users, allowing for a better planning experience and a more enjoyable run.
• (optionally) Route features, such as avoiding highways for a more scenic experience.

Once a Run is created, it is immediately available to all pack members. Pack members that are not premium can still enjoy the way-points once created by a premium user.

Chat – Users have access to a chat system within each Pack. Through the chat riders can send messages, communicate about past and future rides, upload images etc. This adds another “social” component to WolfPack. Chat can only happen at “rest” when the pack is not riding.