Coordinating a group while travelling is challenging for two reasons:
Riders often resort to hand gestures or even passing other motorists in order to yell instructions.
WolfPack was born to address these fundamental issues.
Since launch, WolfPack has achieved great traction among riders worldwide.
B2C Revenue
WolfPack's mobile app is responsible for generating our B2C revenues. WolfPack has a free tier that limits the user to 8 rides a year. Once those 8 rides are completed, the users have to convert to a Premium account (receiving additional feature benefits as well).
Nearly all of our existing premium users chose to upgrade well before this limit - some by their second ride.
Users that are interested in an upgrade to a Premium version pay $5.99/mo. or $59.99/year.
Partnerships – B2B
Our focus is to deliver partnerships that generate revenue and awareness for WolfPack while offering benefit to our users. In the past year, we joined affiliation programs or partnerships with other actors in the motorcycle space, increasing the value of using the application:
Our Strategy is "Puddle Jumping" when ready from one niche to another, with the motorcycle sector as our chosen launch market. Where:
We looked to the Motorcycle Market as our launch market for the following reasons:
WolfPack’s principal competition falls into two main categories:
By Jonathan Chashper
I started riding motorcycles 7 years ago. On a ride with my buddies, we got separated...
I spent a very frustrating couple of hours trying to reconnect - making a series of phone calls, text messages, then waiting until (hopefully) they were received by each person at a stopping point. We finally all got on the same page, but needless to say the ride was ruined and everyone wanted to head home.
As I was riding back, it got me thinking: there has to be a way to fix this - why should we get lost, separated, frustrated when each of us had a mobile phone, GPS and data? There had to be a solution....and that is how WolfPack was born, with the goal of keeping people traveling together, well...together.
With additional market research and very deep personal commitment, we got WolfPack on its way, and now, with more than 22,000 users in 115 countries, we know that we are in the right market. Our horse seems to be on the right track and galloping forward.
– Jonathan Chashper, WolfPack CEO
WolfPack needs to reach their minimum funding goal before
the deadline. If they don’t, all investments will be refunded.
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Crowd SAFE
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The Crowd SAFE is an agreement for future equity in the startup,
meaning that it can convert to equity in the future.
10%
If a trigger event for WolfPack occurs, the discount provision
gives investors equity shares (or equal value in cash) at a reduced price.
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$4,000,000
The maximum valuation at which your investment converts
into equity shares or cash.
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$50,000 – $500,000
WolfPack needs to raise
$50K
before the deadline. The maximum amount WolfPack is willing
to raise is $500K.
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Form C
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I think it will be a very useful app for motorcyclist. I have been separated on more than one occasion from my riding group and this will provide a quick and easy way to communicate.
I just bought a Harley and have several friends that ride. I think this would be very beneficial when riding together. I invested $500
I invested because I believe in my dear friend Jonathan's vision and this fantastic app, which will contribute to enhanced safety but also more enjoyment for biking aficionados. Kudo's! And much continued success!
WolfPack® is the first, and probably only system in the world that looks at navigation problems from a "group" perspective rather than from a single user perspective. This is what sets us apart from everyone else in the market.
Coordinating a group while travelling to a destination is challenging due to these two key problems: communicating and staying together. In our initial market outreach, nearly 70% of motorcycle riders polled either participate in group rides or would like to do so. Yet the experience presents challenges. Between noise, distance between riders, road hazards, and the need to stay focused, riding a motorcycle makes one-to-one communication challenging and one-to-many communication close to impossible. Riders often resort to hand gestures or even passing other motorists in order to yell instructions. When riding in a group, riders often get disconnected, lost, or just separated, potentially resulting in reckless driving as they try to reconnect with the group.
WolfPack is a system accessed through a mobile app that provides an integrated experience for travelling in a group. A user can invite fellow riders to join their pack, organize a group trip at a specified time and date, and experience an on-ride navigation interface that provides real-time updates on rider position and basic communications. While providing this experience to the user, the WolfPack system collects trip information and makes it accessible to anyone interested in exploring new routes.
WolfPack runs on iOS and Android and allows the user the ability to quickly enhance their group riding experience. From their account, the user is able to organize their own WolfPacks and plan out “runs” - routes for group travel. WolfPack integrates the Google Maps navigation interface with improvements: the ability to simply communicate with fellow group riders and a geofence that notifies riders if they have strayed away from the group.
The global market for motorcycles, including electrically-powered machines, is forecast to expand 7.2 percent annually to 134.5 million units in 2016, when industry revenues will reach $90 billion (source: Fredonia Group study).
At WolfPack, we chose to focus on the Motorcycle sector as our launch market. Once establishing a stronghold in that market, we will expand and move to other verticals such as bicycles and cars, eventually going after the $1.26 trillion travel and tourism market.
Within the motorcycle market, WolfPack is a best fit for Cruisers, Touring and Roadster riders. These riders invest a significant amount (typically $20K - $35K) in their motorcycles and are very happy to spend on gear, equipment and apps that improve the overall motorcycle experience, engaging in what is termed "Farkling" (a need to add lots of bits, baubles, and gizmos the bike). Spending on these aftermarket add-ons typically adds an additional $1500 per bike. We tap into that spend and willingness to pay.
Based on the numbers indicated above, with the current Motorcycle market consisting of 8 million heavy-motorcycle riders in the US and some 10 million riders in Western EU we estimate our Total Addressable Market (TAM) in the US and Western EU alone is $1.1 billion.
Our unique focus on the group as it travels together rather than a set of individuals independently navigating sets us apart from everyone else in the market. We recognize that this is a unique challenge and this unique view allows us to better understand the problem.
In our chosen launch market: we are motorcycle riders, understand how motorcycle riders think, understand motorcycle riders' interests, and understand the things critical to their decision to make WolfPack part of their riding experience. We are also software engineers, designers and product management experts.
The combination of riding and professional experience is what allows us to bring features that are unique and hard to copy / duplicate. Those include:
1. A growing crowdsourced list of trips and routes for our users.
2. The ability to plan a trip in minutes and share it immediately with every one riding with you.
3. The ability to plan way-points and to navigate to those points, either directly (while skipping others) or according to the planned trip.
4. The ability to easily re-run or customize rides planned all over the world with just a few taps.
Being first to market with a system like ours allows us to capture the market and lead the group-based travel experience.
Some interesting competitors to look at:
1. Rever - https://rever.co/
2. Best Biking Roads (BBR) - http://www.bestbikingroads.com...
3. EatSleepRide - https://eatsleepride.com/
4. BikerSeason - http://www.bikerseason.com/en/
5. WeRide – www.werideapp.com
WolfPack is the brain child of Jonathan Chashper, CEO and Owner of ProductSavvy (www.productsavvy.com). As the product and ideas behind it strengthened and started to achieve traction, WolfPack grew to the point where it made sense to spin it out into its own company in Feb 2017.
Today, WolfPack is led by the founder, Jonathan, and the team formed around him which has been working together for the last 2 – 3 years. As noted in the team section, Evan Haines (Product Manager) and Nina Gabriadze (Marketing Manager) work on WolfPack from their positions with ProductSavvy. Together with a dedicated development team, we bring the product to life on Android, iOS, web, and in the cloud.
Our biggest challenge is user acquisition and market penetration. We lead in technology and we innovate - fast.
We understand that market penetration and the rate of market acquisition is what will determine the winners where we compete. We are poised to win this, but further funding will allow us to even more aggressively pursue strategic growth and strengthen our platform.
The company is positioned to capture revenue through two revenue streams.
The first revenue stream, a B2C play, is a “freemium,” direct to consumer model. The initial download of WolfPack is free to users, allowing basic functionality with up to total of 8 rides per year. A Premium tier (allowing for greater control - route planning, unlimited rides, chat, etc.) is $5.99/month or $59.99 a year. Converting users to premium will generate the "staple" cash flow.
The second revenue stream, a B2B play, is based on working with Affiliates and growing an ecosystem of rider and group travel-assisting solutions that will help us provide more value to those users. This activity happens in parallel to the B2C play.
Affiliations will generally be pursued through revenue share agreements; we seek affiliate partners who offer services of interest to our users. To date, WolfPack has started creating relationships with different entities, one of which is market-leading motorcycle rental company EagleRider (we are already part of their affiliate program) and others that cannot be disclosed as we are still integrating our systems with them.
Since we are focusing on user acquisition and market share in the first 12-24 months of company’s existence, much of our marketing attention and resources are dedicated to customer acquisition.. This has been valuable as it seeds viral, organic growth which serves as a multiplier to our investment. This trend will continue as more and more resources will be made available to use, allowing us to increase our market share, year over year, significantly.
Our customer acquisition strategies involve:
1. Social Media outreach on Facebook, Instagram, and Twitter.
2. PR through bloggers, online publications, etc. (a selection can be seen in the "Press" area of the Pitch section).
3. Industry Trade Show participation: We have participated in the International Motorcycle Show in NYC, and DC, presented at CES and participated in different industry events.
4. Worthy Cause Affiliation - We will be partnering with charity organizations that appeal to our customer demographics. Our goal is to donate a portion of our subscription revenue to charities selected (optionally) by individual users. We see this as a way to give back while also providing an appealing reason for new users to consider a WolfPack Premium subscription.
Traveling in groups is a lot of fun (in cars, bicycles, motorcycles or on foot), yet there are two major challenges that come up:
1. Keeping the group together, so individuals do not get separated / lost.
2. Communicating within the group in "broadcast" mode, rather than one-to-one.
WolfPack is aimed to solve these two challenges, improving the overall group traveling experience. We are an automotive technology company initially focused on connecting motorcycles. Our patent pending technology provides integrated navigation, radar, and communication via a rider’s mobile phone. As part of the $5 billion smart vehicle industry, our technology will monetize through B2C product sales and commissions paid by travel and hospitality companies generated through customer bookings made within the product.
WolfPack is accessed through a mobile app that provides an integrated experience for traveling in a group. A rider will typically start by creating a group ("wolf pack"), and inviting fellow riders to join it. As this is done, the user can organize a group route of travel ("run") at a specified time and date, while adding way points to increase the quality of the ride and making it more interesting.
Once on a ride, all riders experience an on-ride navigation interface and see the relative position of other riders on the WolfPack radar, thus allowing the group to keep together and get alerted if/when members are falling behind. While providing this experience, WolfPack allows the riders to communicate safely using a customizable three-tap system.
Key features of the WolfPack Application:
Mapping and Routes – WolfPack is built atop the Google Maps system. Through the use of Google Maps API we make sure that the maps are always available and are up-to-date. Yet we expand on this platform by overlaying enhancements on top of the standard Google Map in a way that makes the WolfPack experience unique. WolfPack provides an integrated turn-by-turn group navigation and communication system.
Group Navigation – Our first priority is keeping the group of riders together. Hence, our technology provides each and every member of the group with the same route and map, with turn by turn instructions relative to their position on that route.
Radar – In addition, every rider in the group sees the relative position of other riders in a radar overlay to the map. This allows the rider to keep formation and position within the pack, and the larger group to stay together. As the ride progresses, gaps become quickly apparent (even when riders cannot see each other), allowing safe adjustments by individual riders. If a rider falls outside a configurable radius, this is indicated on the radar, allowing the pack to slow down or even track back if needed.
Group Communications – The second biggest issue with group riding is communication. The number of people involved in some rides makes coordinating while on the ride a source of frustration and confusion. To solve that problem we created a “group broadcast” messaging solution that allows pack members to communicate. A user can customize up to four messages before they begin their trip. With just a couple of taps on the screen, these messages appear as buttons; tapping a message button sends the message to all users. The WolfPack interface allows such "broadcast" communication with virtually no distraction to the sender. Once a rider sends a message, all other riders receive that immediately on their screen in a safe manner, without the need to make calls, type or send hand signals.
Group Management – a “WolfPack” is a group of friends who want to travel together. Each rider may have as many packs with any number of friends in each. When a pack is ready (whether it is a pack of 2 or 10), it can be invited on a run. Once invited, each member will immediately receive the run plan, starting point, start time, and other details.
Run Management – Runs are trips that a pack will experience together. Any rider may create a run by specifying:
• Start Date / Time
• End Date / Time
• Starting (meeting) point
• Destination
• (optionally) Waypoints can be added to the run by premium users, allowing for a better planning experience and a more enjoyable run.
• (optionally) Route features, such as avoiding highways for a more scenic experience.
Once a Run is created, it is immediately available to all pack members. Pack members that are not premium can still enjoy the way-points once created by a premium user.
Chat – Users have access to a chat system within each Pack. Through the chat riders can send messages, communicate about past and future rides, upload images etc. This adds another “social” component to WolfPack. Chat can only happen at “rest” when the pack is not riding.
