A look at RadioPublic PRO
TL;DR we are launching new RadioPublic PRO tools for marketing, please help spread the word on Product Hunt and give it a try yourself!
Earlier this year we launched RadioPublic 2.0 - including updates to our apps on iOS and Android, but, more fundamentally, we introduced an expanded set of creator tools for marketing and engagement and our first paid tier for podcasters (RadioPublic PRO, starting at $12/month).
Since then we have doubled down on that strategy, refocusing our roadmap on the marketing platform opportunity, based on some important insights:
We see an industry gap in marketing technology, and growing demand for growth tools across the spectrum from independent podcasters to the new wave of larger enterprises now mounting podcast strategies.
We have a powerful set of building blocks already in place: our pre-existing free tier that includes our universal podcast embed player and our marketing landing pages.
We have effective customer acquisition channels, including integrations with hosting companies, extensive content marketing, and our Podfund partnership.
The apps continue to provide proprietary insights into marketing tactics, and support our podcaster acquisition channels (all podcasters continue to want ubiquitous distribution and see RadioPublic as an important additional listening destination).
The launch of Podsites back in March was just the beginning of building out an expanded set of professional podcaster tools. We’ve been calling these services “LRM” - Listener Relationship Management - an interconnected suite of tools that help podcasters grow and engage their audiences.
RadioPublic PRO bundles together many of our unique web growth and engagement features into one go-to place, previously only available to podcasters building their podcast website with Podsites. Now, any podcaster can begin to use RadioPublic tools to enhance their web presence—on their podcast websites and anywhere their embed player is used—and on their advanced marketing landing pages on RadioPublic.com.
Some highlights of RadioPublic PRO:
Customizable web embed player that prompts listeners to provide contact info
Calls to action, including collecting listener tips
Advanced listener discovery and sharing on the web, including SMS/email sharing and promotion on RadioPublic Basic accounts
Google Analytics integration
And there’s more: read the full list of benefits of RadioPublic PRO on our pricing page.
Today, we’ve also launched RadioPublic PRO on Product Hunt. We’re offering a promo code to celebrate—hop on over to see the discount and learn more!
Thanks,
Jake